Head Of Growth
NALA is building Payments for the Next Billion. Faster, smarter, and fairer transfers for everyone. Since 2022, we've grown our business 120x, grown the team from 9 to 150+, raised $50M+ from top-tier investors, and were named to the Forbes Fintech 50 in 2025.
We operate two core products :
- NALA, our consumer app making cross-border payments cheaper, faster and more reliable for the global diaspora. Allowing users to send money from the UK, US and EU to Africa and Asia.
- Rafiki, our B2B payments infrastructure, is powering global payments.
Our team includes alumni from Wise, Stripe, Monzo, Revolut, and CashApp operators who've scaled world-class products. We act with urgency, think deeply, and put our customers first always.
At NALA, this isn't just a job. It's ownership, impact, and the chance to change global payments forever.
We are hiring a Head of Growth to lead and scale NALA's global user growth across acquisition, activation, engagement, and retention. This role sits on the leadership team and is responsible for building and owning the strategy, team, and execution plan that drives measurable consumer growth.
The ideal candidate brings deep experience in fast-moving, high-growth environments and combines strategic capability with a hands-on approach. You will work closely with Product, Engineering and Data to deliver meaningful, sustained growth.
Your Responsibilities In This Role
Strategy & Ownership
Define and lead NALA's global growth strategy across paid, organic, and product-led channelsBuild a growth roadmap that aligns with company objectives and delivers compounding user and revenue growthOwn and evolve brand positioning and campaign architecture across regionsSet growth goals, budgets, and regional strategies with clear accountability and business linkageWork directly with the CEO and other executives to align growth strategy with company-wide objectives and resource planningDefend growth investments using clear business logic even where direct attribution is not immediateTeam Building & Leadership
Build and lead a high-performing growth function across performance, lifecycle, analytics, and experimentationEstablish and run the operating system for growth : KPIs, sprints, weekly rituals, and quarterly planningHire, develop, and retain high-performing growth professionals across multiple subfunctions and geographiesProven manager with the leadership experience and data familiarity to effectively define goals, strategies, and budgets for the subteams and regions within their remitHas successfully managed growth teams of 5+ people across functions such as paid acquisition, content, analytics, and regional marketingExecution & Measurement
Launch and optimise campaigns across Meta, Google, SEO, referral, influencer, and emerging channelsBuild and scale repeatable growth processes, experimentation pipelines, and reporting frameworksEstablish measurement systems, attribution models, and reporting dashboards that function reliably across multiple marketsOwn CAC, LTV, payback, and revenue impact from all growth activityBring an experimentation mindset to identify, test, and scale new growth opportunitiesCross-Functional Collaboration
Collaborate closely with Product and Engineering to shape growth loops directly into the productPartner with regional leads and compliance to localise acquisition and engagement strategiesTranslate complex analysis into clear business recommendations that inform cross-functional decision-makingContribute to company-wide OKRs, quarterly planning, and cross-market go-to-market executionMust-Have Requirements
Experience
Proven experience owning growth in a B2C technology company at scale (ideally Series AC or post-product-market fit)Strong track record of improving CAC, retention, and LTV across diverse markets and user segmentsExperience hiring, developing, and leading cross-functional growth teamsSkills
Analytical - with examples and experience of this.Deep knowledge of performance marketing, lifecycle strategy, attribution, and growth experimentationBuilds repeatable processes and scalable frameworks, not just individual campaignsStrong data analysis mindset with fluency in forecasting, dashboards, and A / B testingEffective communicator with a track record of influencing senior stakeholders and aligning exec teamsMindset
Outcome-driven, commercially sharp, and highly executionalComfortable navigating ambiguity and building structure in real-timeCollaborative, low-ego, and proactive with high standards and ownership mentalityNice To Have Requirements
Experience in payments, FX, or remittancePrevious founder experienceBackground in data analytics or growth opsSuccess In The Role Looks Like
20 Day Metrics
Deliver a full growth diagnostic by channel, market, and funnel stageLaunch first set of experiments across 12 key acquisition or conversion leversFinalise hiring plan for immediate growth needs and close first hireEstablish operating cadence with Product, Data, and Execs90 Day Metrics
Weekly growth sprints running with measurable learningsFirst scaled experiment showing material CAC or activation improvementClear reporting on growth impact and roadmap for next quarterActive contribution to strategic planning and company OKRsInterview Process
You will need to first submit your application through our ATS Workable. There is no need to submit a cover letter.
If successful you will be selected for our interview process which has 4 stages :
[30mins] Interview with the Talent TeamIn this stage we want to get to know you a bit more and follow up on your experience and motivations. The best preparation would be to really know why you applied for the role (i.e. your application questions)[1hour] Interview with the Hiring ManagerIn this stage, we want to get to know you and your experience deeply and we will focus closely on your experience as detailed on your CV. The best preparation is to just know whats on your CV really well[1hour] Assessment and assessment review interviewWe will want to test your operational nouse via a short exercise involve a fictitious task that could happen in the role.The Hiring Manager will go through your submission with you, allowing time for you to present and field questions related to the task[45mins] Leadership Interview(s)The final interview will involve speaking with a member of our leadership team about your motivation for the role and will be a great opportunity to ask any questions you have about the business.