Talent.com
PR Manager, HOKA Job at Deckers Brands in Columbus

PR Manager, HOKA Job at Deckers Brands in Columbus

MediabistroColumbus, OH, United States
17 hours ago
Job type
  • Full-time
Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title : PR Manager, HOKA

Reports to : Director, Brand Marketing

Location : Remote - US

Interested applicants must reside in one of the following approved states :

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

Overview

As HOKA continues its growth and momentum as an industry leader for Pinnacle Brand Experiences and inspiring movement and culture through category growth in Run, Trail, Lifestyle, and Apparel, the Public Relations Manager for HOKA North America will play a pivotal role in shaping how HOKA shows up in culture through earned media and brand experiences. This role sits in the North America Brand Marketing team and reports directly to the Director of Brand Marketing. Responsible for leading public relations strategy, execution, and storytelling across category and consumer that reinforce HOKA’s position at the intersection of performance, innovation, and lifestyle.

The PR Manager will be charged with creating and executing integrated, insight-driven communications plans that build brand heat, drive awareness, and connect emotionally with a diverse and expanding consumer base across the U.S. and Canada. This individual will lead HOKA’s media relations strategy across key verticals - including performance running, fitness, lifestyle, and outdoor - and act as the connective tissue between HOKA’s agency partners, internal cross-functional teams, and key media contacts.

This role requires a balance of strategic thinking and hands-on execution, with a strong editorial sensibility, deep understanding of the media landscape, and an appreciation for the pace and rigor of a high-growth, consumer-centric brand. The ideal candidate brings a passion for purpose-driven storytelling, fluency in the cultural and consumer context in which HOKA operates, and a proven ability to shape narratives that breakthrough in an increasingly competitive media environment.

We celebrate diversity —of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better together.

Your Impact

  • Build and lead a PR strategy that generates meaningful media attention, brand relevance, and consumer excitement across North America.
  • Ensure alignment with global marketing initiatives through close collaboration with Global Marketing and regional counterparts.
  • Partner with Consumer Insights to develop data-informed PR activations that resonate with our target consumers.
  • Lead strategic planning for core running and lifestyle initiatives - including brainstorming campaigns, media seeding, partnership opportunities, and activations.
  • Draft and edit press releases, media alerts, and talking points, ensuring alignment with brand tone and messaging.
  • Oversee all day-to-day media relations including proactive pitching, interview requests, and media responses.
  • Maintain and grow relationships with key editorial contacts across core performance, lifestyle, fitness, and trade media.
  • Serve as the liaison between internal stakeholders and media partners, managing both inbound and outbound communications.
  • Lead and contribute to events that drive brand exposure, in collaboration with agency partners.
  • Manage relationships with HOKA’s North America PR agencies across lifestyle and performance verticals.
  • Lead weekly calls, seasonal briefings, and campaign execution workflows with agency partners.
  • Oversee wear testing and seasonal product recommendations for editorial and influencer seeding.
  • Lead all internal PR reporting : develop biweekly, monthly, and quarterly recaps for internal and global stakeholders.
  • Track KPIs including impressions, share of voice, and placement quality.
  • Analyze campaign results and offer actionable recommendations to increase future PR performance.
  • Monitor industry and competitor activity to identify trends and inform proactive storytelling.
  • Manage and mentor the PR Coordinator.
  • Build and maintain strong relationships with athletes, ambassadors, influencers, and key internal partners across regional and global teams.
  • Represent HOKA at key domestic and international brand events, races, and activations.
  • Partner with Finance to manage PR budget forecasting, accruals, and reconciliation on a monthly, quarterly, and annual basis.
  • Track PR spend by campaign and evaluate ROI.
  • Develop best practices for talent negotiations and budget optimization across seeding, partnerships, and events.

Who You Are

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • 7+ years of experience in PR or marketing, ideally within footwear, fitness, running, or consumer lifestyle industries.
  • Demonstrated success in strategic PR planning and execution in a fast-paced, collaborative environment.
  • Strong experience in writing and editing press materials.
  • Proven ability to manage agency relationships and internal cross-functional partners.
  • Existing media relationships in running, fitness, and lifestyle.
  • Experience working with influencers and ambassador programs.
  • Familiarity with the footwear and athletic apparel industries.
  • Proven experience in media relations, preferably in footwear, apparel, sports, or lifestyle categories.
  • Strong network of media contacts across North American outlets, particularly in fitness, running, lifestyle, and trade press.
  • What We’ll Give You

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
  • $120,000 - $130,000
  • The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

    Equal Employment Opportunity

    Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.

    #LI-HC1

    #J-18808-Ljbffr

    Create a job alert for this search

    Pr Manager • Columbus, OH, United States

    Related jobs
    • New!
    SEO|PR Specialist Job at Trolley in Columbus

    SEO|PR Specialist Job at Trolley in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    You'll play a critical role in boosting the online presence of our founder and clients, managing their reputations, and ensuring key content like podcasts shines across platforms.You're an analytic...Show moreLast updated: 17 hours ago
    • New!
    Influencer Manager Contractor Job at Brightmeds in Columbus

    Influencer Manager Contractor Job at Brightmeds in Columbus

    MediabistroColumbus, OH, United States
    Full-time +1
    Full remote; part time consulting to start.Bonuses for hitting above performance targets.Full time position (if candidate desires) once performance targets are hit. This role requires taking full ow...Show moreLast updated: 17 hours ago
    • New!
    G-P is hiring : PR Manager in Columbus

    G-P is hiring : PR Manager in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.At G-P, we’re de...Show moreLast updated: 17 hours ago
    • New!
    Hoka is hiring : Hoka PR Manager, HOKA in Columbus

    Hoka is hiring : Hoka PR Manager, HOKA in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.Together, Every Step is ...Show moreLast updated: 17 hours ago
    • New!
    PR Account Executive Job at Brilliant Infotech Inc. in Columbus

    PR Account Executive Job at Brilliant Infotech Inc. in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Brilliant, one of the most respected and rapidly growing agencies is seeking a full-time Account Executive to join the agency’s award-winning earned influencer, media and brand campaign team.The id...Show moreLast updated: 17 hours ago
    • New!
    Manager, Audience Marketing Job at Home Depot in Columbus

    Manager, Audience Marketing Job at Home Depot in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    With a career at The Home Depot, you can be yourself and also be part of something bigger.The Home Depot is redefining the future of retail to enable doers to get more done.As the 4th largest retai...Show moreLast updated: 17 hours ago
    • New!
    HOKA is hiring : PR Manager, HOKA in Columbus

    HOKA is hiring : PR Manager, HOKA in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.Together, Every Step is ...Show moreLast updated: 17 hours ago
    • New!
    Influencer Marketing Manager Job at GrowthAssistant in Columbus

    Influencer Marketing Manager Job at GrowthAssistant in Columbus

    MediabistroColumbus, OH, United States
    Permanent
    The client is a fast-growing company in the.You’ll oversee the end-to-end process—from sourcing and negotiating direct partnerships to contract management, campaign execution, and performance repor...Show moreLast updated: 17 hours ago
    • New!
    Account Executive, PR Job at Madden Media in Columbus

    Account Executive, PR Job at Madden Media in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.Although this is a fully remote position, it requires frequent interaction with media contacts across ...Show moreLast updated: 17 hours ago
    • New!
    SEO Manager Job at One Impression in Columbus

    SEO Manager Job at One Impression in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    One Impression is a B2B SaaS platform where brands discover creators, collaborate, and run ROI‑driven campaigns with transparent pricing and advanced analytics. We’re building a high‑velocity inboun...Show moreLast updated: 17 hours ago
    • New!
    Crypto PR Manager Job at TRON DAO in Columbus

    Crypto PR Manager Job at TRON DAO in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Get AI-powered advice on this job and more exclusive features.This range is provided by TRON DAO.Your actual pay will be based on your skills and experience — talk with your recruiter to learn more...Show moreLast updated: 17 hours ago
    Community Manager Job at Placeholder in Columbus

    Community Manager Job at Placeholder in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Union Finance is building the Credit Primitive for DeFi.We believe that open, permissionless, community-owned financial applications are the future. These decentralized applications will gain global...Show moreLast updated: 1 day ago
    • New!
    PR Manager, HOKA Job at HOKA in Columbus

    PR Manager, HOKA Job at HOKA in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Get AI-powered advice on this job and more exclusive features.At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, ...Show moreLast updated: 17 hours ago
    • New!
    PR Manager Job at G-P in Columbus

    PR Manager Job at G-P in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Our leading SaaS-based Global Employment Platform enables clients to expand into over 180 countries quickly and efficiently, without the complexities of establishing local entities.At G-P, we’re de...Show moreLast updated: 17 hours ago
    • New!
    BoF Careers is hiring : Hoka PR Manager, HOKA in Columbus

    BoF Careers is hiring : Hoka PR Manager, HOKA in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Be among the first 25 applicants.Get AI-powered advice on this job and more exclusive features.At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authenti...Show moreLast updated: 17 hours ago
    • New!
    Marketing Manager, PR & Events (B2P) Job at FAIRTIQ AG in Columbus

    Marketing Manager, PR & Events (B2P) Job at FAIRTIQ AG in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    FAIRTIQ is a mobile app that simplifies public transport ticketing using an innovative geo-positioning based technology.We use state-of-the-art technology and methods for software development in or...Show moreLast updated: 17 hours ago
    • New!
    Influencer Marketing Manager - Strategy Job at The Outloud Group in Columbus

    Influencer Marketing Manager - Strategy Job at The Outloud Group in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    People Operations Leader | Strategic HR Expert.Heart, execution, and fun are everything.This is true for leaders and junior hires alike. This description provides some general guidelines to help you...Show moreLast updated: 17 hours ago
    • New!
    Media Manager Job at Charts + Darts in Columbus

    Media Manager Job at Charts + Darts in Columbus

    MediabistroColumbus, OH, United States
    Full-time
    Charts+Darts is looking for a highly detail-oriented media manager to join our collaborative, tight-knit, and fast-growing team. In this role, you’ll manage all stages of the media planning and buyi...Show moreLast updated: 17 hours ago