Specialist, Product Marketing

Specialist, Product Marketing

The Product Specialist for North America (NAM) Product Marketing will support approved and pending product launches within the current NAM product portfolio. The position will assist the day-to-day activities of the vertical leads managing the existing portfolio, notably efforts towards developing new product development tasks and corresponding tactics to drive incremental revenue through these products.

Key functions in the role will include supporting projects for closer-in reformulations and line extensions, including support for promotional and messaging as required, managed through Herbalife's internal systems and protocols. This position will consistently support product development and ideation that are aligned with consumer trends across categories.

Collaborates with the broader Marketing team, including Distributor, Customer, Creative and Digital, to offer comprehensive support for regional product launches and various business initiatives, ensuring that stated targets and objectives are met.

Identifies and develops promotional tools and tactics to grow awareness and sales of existing and new products, aligned with the product marketing team's strategic plan.

Monitors internal social media platforms to ensure prompt responses to Distributor and Customer questions about product formulations, inventory, or related concerns.

Gathers competitive insight and learnings, coordinating with Consumer Insight team, and provides developmental support for new competitive offerings.

Supports various Product related business activities across assigned verticals (categories) to achieve regional business objectives.

Assists regional product development and maintenance activities thru the Agile system, liaising with cross-functional teams and contributing to line extensions, reformulations, claim updates, packaging upgrades, etc.

Performs additional duties as assigned.

NAM Product Marketing is a high-visibility and results-driven team within Herbalife, privileged to be among the leading regions for performance and growth. The Product Marketing team works collaboratively with all cross-functional teams to deliver stated objectives aligned with comprehensive strategies that serve to grow the business and generate excitement among DS and Customers alike.

Skills and background required to be successful :

5 years of brand management, category management or product marketing experience in a traditional Consumer Packaged Goods company or Multi-Level Marketing company.

Familiarity with the health and wellness category, including but not limited to dietary supplements, fitness, or targeted health products.

Proactive disposition, coupled with the ability to make informed decisions with limited information.

Willingness to ask critical questions and seek clarification if anything is ambiguous.

Demonstrated leadership, organizational skills and strong teamwork.

Effective communication, strategic thinking and creativity.

Results orientation with a high attention to detail and strong time management skills.

Comfort and familiarity in a matrixed organization working with Cross-functional teams.

Ability to thrive in a fast-paced multicultural environment.

Preferred : Bilingual (English and either Spanish or French) with written and spoken fluency.

Bachelor's degree in marketing or business administration.