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LDX Digital is hiring: Lead Creative Strategist- Google & YouTube in New York
LDX Digital is hiring: Lead Creative Strategist- Google & YouTube in New YorkMediabistro • New York, NY, United States
LDX Digital is hiring : Lead Creative Strategist- Google & YouTube in New York

LDX Digital is hiring : Lead Creative Strategist- Google & YouTube in New York

Mediabistro • New York, NY, United States
1 day ago
Job type
  • Full-time
Job description

Lead Creative Strategist- Google & YouTube

👋 What's The Company Like?

LDX Digital is a cutting-edge digital marketing agency specializing in performance-driven advertising. We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.

Our team is fully remote and globally diverse, united by a shared passion for creativity and innovation. If you're passionate about creative strategy and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.

💻 What We Want You To Do

We're looking for a Creative Strategist who can turn insight into impact – the kind of mind that connects storytelling, psychology, and performance into scroll-stopping campaigns. This person doesn't just make things "look good", they make things work. They lead a team of creatives with vision, hold them to a high bar, and aren't afraid to say when something isn't cutting it.

Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in-house creative and design strategy.

🎯 Responsibilities

  • Market Research & Trend Analysis
  • Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts
  • Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities
  • Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity
  • Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, Foreplay, Motion, Meta Ads Manager, and third-party benchmarks
  • Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities
  • Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms
  • Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots
  • Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data
  • Develop and oversee creative strategies that drive measurable performance across funnels, paid social, and brand campaigns
  • Translate audience data, market trends, and product insights into high-performing ad concepts, scripts, and visuals
  • Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights
  • Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails
  • Collaborate with internal designers, copywriters, and videographers to bring ideas to life, ensuring alignment with our campaign KPIs
  • Manage, mentor, and inspire designers, editors, and copywriters, maintaining creative consistency and excellence across all output
  • Review creative assets with a critical eye; give direct, actionable feedback that elevates the work and aligns it with business goals
  • Collaborate with the Head of Funnels to identify winning angles, hooks, and content types
  • Analyze creative performance metrics and continuously optimize messaging, visuals, and formats to maximize results
  • Oversee multiple concurrent creative projects, from ideation through execution and performance review
  • Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery
  • Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication

🤝 Qualifications

  • 5+ years in a creative strategy, performance creative, or advertising leadership role
  • Demonstrated success producing high-performing creative for paid media funnels
  • Experience optimizing campaigns for Google & YouTube
  • Strong leadership and team management experience – able to push for excellence while maintaining momentum
  • Deep understanding of direct-response principles, storytelling, and human psychology
  • Exceptional communication skills and the confidence to challenge ideas or direction when needed
  • Comfortable operating in a fast-paced, results-driven environment.

    🌟 Benefits

  • Fully Remote Work : Enjoy the flexibility to work from anywhere
  • Impactful Voice : Be a key player in shaping media strategies and driving client success
  • Growth Opportunities : Advance your career quickly in a dynamic and fast-paced environment
  • Continuous Learning : Access to the latest courses, certifications, and learning opportunities. We support your professional growth
  • Competitive Compensation : Earn competitive pay with performance-based bonuses
  • Vibrant Culture : Join a team of ambitious professionals in a supportive, collaborative environment
  • Client Impact : Work with high-profile clients, delivering significant business impact through innovative media strategies
  • 📝 Interview Process

  • Click Apply and submit your CV
  • Fill in a short survey
  • 1-on-1 video interview with HR
  • You will be asked to complete a short test task
  • 1-on-1 video interview with Hiring Manager
  • #J-18808-Ljbffr

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    Hiring Creative Lead • New York, NY, United States

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