Marketing Specialist

Description

PURPOSE OF POSITION :

Support and enhance the marketing efforts for The Capitol District (the district) and The Omaha Marriott Downtown at the Capitol District (the hotel) by executing and optimizing key marketing strategies. The Marketing Specialist will focus on driving brand awareness, fostering engagement, and ensuring a strong digital presence to achieve growth objectives.

Key responsibilities include managing digital marketing campaigns, conducting website audits and updates, curating and publishing content across social media channels, responding to reviews, coordinating event programming initiatives, and analyzing marketing performance data to identify trends and opportunities. The Marketing Specialist will also collab orate with tenants, serving as a guide to enhance their marketing plans and identify new opportunities for growth and visibility.

The Marketing Specialist will work collaboratively with the district and hotel Marketing team, district property managers and district property asset managers, to implement the strategic marketing plan, bringing innovative ideas and expertise to elevate the district and hotel's visibility and success.

ESSENTIAL FUNCTIONS :

1. Lead the development and execution of comprehensive internal and external marketing strategies for The Capitol District and hotel, emphasizing innovation in digital and traditional advertising, social media, content marketing, and collateral creation.

2. Ensure all marketing efforts are aligned with The Capitol District brand identity, Marriott International standards, and Marcus Hotels & Resorts specifications, maintaining a high level of style, professionalism, and consistency.

3. Develop and manage engaging, data-driven social media campaigns for the district and hotel, including content creation, strategic scheduling, performance tracking, and optimization.

4. Actively moderate social media communities, ensuring timely responses to comments and questions, fostering engagement, addressing issues, and upholding community standards. This may include weekend and holiday work as needed.

5. Oversee and update all digital platforms, ensuring accurate, timely, and consistent information across owned websites and third-party platforms.

6. Monitor and improve organic search engine performance, setting and achieving SEO goals related to impressions, click-through rates, traffic, and conversions.

7. Oversee the creation and curation of high-quality photography and visual assets, including coordinating professional photoshoots and capturing in-house imagery for marketing use.

8. Design and manage the production of promotional materials, including sales collateral, digital assets, event signage, and other marketing tools, ensuring impactful and visually appealing outputs.

9. Collaborate with the hotel's events team and leadership to conceptualize and execute community-driven events that enhance brand awareness and guest engagement.

10. Actively contribute to marketing meetings, providing data-driven insights and updates on campaign performance, and participate in customer and promotional events as needed.

11. Analyze marketing campaign performance and attribution data to identify opportunities for improvement and ensure optimal ROI on all hosted and managed campaigns.

12. Serve as a resource and guide for Capitol District tenants, helping to enhance their marketing strategies, identify collaborative opportunities, and drive collective success.

13. Stay ahead of marketing trends, leveraging emerging tools, platforms, and best practices to keep The Capitol District and the hotel competitive and innovative.

14. Perform other duties as assigned, with a focus on continuously elevating the marketing impact for both the district and hotel.

Equal Opportunity Employer