Senior Manager, Marketing Operations

Senior Manager, Marketing Operations

The world of digital retail media, music, and television is in the midst of explosive growth as brick-and-mortar businesses seek to create savvy, personalized, and engaging experiences for their customers, patrons, and members.

We're looking for a skilled Senior Manager of Marketing Operations who loves not just connecting all the wiring and reporting on our wins, but also wants to leverage Rockbot's innovative, award-winning solutions to make the most of this opportunity. We're looking for a behind-the-scenes marketing operations manager to help accelerate our growth.

You will build the connective tissue that keeps Marketing, Sales, and RevOps aligned through clean, reliable, and unified data. In the early phase, you'll focus on system cleanup, data consistency, and process alignment; over time, you'll take full ownership of how Rockbot's marketing operations engine runs - from automation and attribution to reporting and enablement. This is a foundational role for a builder who thrives on bringing order to complexity and designing scalable systems that drive clarity, efficiency, and growth. You will also serve as the connector between teams ensuring every campaign, lead, and report runs on a consistent operational backbone.

You will :

• Marketing Technology & Infrastructure
• Own the marketing automation and CRM ecosystem, with hands-on expertise in Salesforce / HubSpot, as well as GA4. Expertise with data visualization tools like Domo, Hockeystack, Tableau, Looker, etc., is ideal.
• Manage integrations across the martech stack, ensuring clean data flow and system reliability.
• Evaluate and implement new technologies as needed to improve marketing performance and scalability.
• Analytics & Reporting
• Build and maintain dashboards in Hubspot, Salesforce, or Domo (or similar BI / data visualization platforms) to provide visibility into pipeline health, campaign ROI, funnel performance, and marketing contribution to revenue.
• Partner with RevOps, Sales Ops, and Finance to align on goals, KPIs, and reporting standards.
• Provide actionable insights and recommendations to marketing and executive leadership.
• Process & Operations
• Understand and manage the operational complexity of scaling marketing across franchise systems, multi-location enterprises, and parentchild account hierarchies, ensuring data accuracy, attribution integrity, and visibility across both local and corporate levels.
• Design, document, and optimize lead lifecycle processes, including lead scoring, routing, and attribution.
• Oversee campaign operations, ensuring flawless execution and measurement of digital, demand generation, and ABM programs.
• Champion marketing and sales alignment by driving consistency in data, reporting, and shared goals.
• Leadership & Strategy
• Advise on marketing planning and budget allocation, guided by data-driven insights.
• Act as a thought partner to the SVP, Marketing, enabling informed decision-making with clear metrics.

You have :

About Rockbot :

Rockbot is an omnichannel media platform committed to elevating customer and employee experiences while fostering stronger connections in real-world spaces. Rockbot addresses the challenges businesses face in media management with integrated solutions spanning music, TV, digital signage, and advertising. Its mission is to enrich on-premise experiences with media technology, where every interaction is elevated and memorable.

From independent local businesses to large national brands - across nearly every industry, including restaurants, bars, retailers, and more, Rockbot provides all the tools and licensed content businesses need. Backed by leading investors including Google and Universal Music Group, Rockbot is the future of out-of-home media.

Compensation :

Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

The compensation band for this role is $130K - $160K base, plus variable, equity, and benefits for all team members. In addition to base salary, this role will be eligible for a variable commission based on KPIs and goals.

Our Values :

Rockbot is an Equal Opportunity Employer, but that's just the start. We believe different perspectives help us grow and achieve more. That's why we're dedicated to hiring and developing the most talented and diverse team which includes individuals with different backgrounds, abilities, identities and experiences.