Lead, Marketing - Academy, Scheels, Golf / Run / Outdoor Specialty

Lead, Marketing - Academy, Scheels, Golf / Run / Outdoor Specialty

At Under Armour, we are committed to empowering those who strive for more, and the company's valuesAct Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equalityserve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go furtherno matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

The Lead, MarketingAcademy, Scheels, Golf / Run / Outdoor Specialty is responsible for building co-branded marketing strategies tied to business goals and leading activation of all marketing tactics and marketing campaign delivery to drive revenue, customer acquisition and loyalty with their accounts. The teammate in this role will craft account specific go-to-market strategies, positioning and activation plans with input from regional functional partners. It is essential that the individual in this role focus on driving retail sales and Brand consideration and affinity by delivering consumer-focused marketing activations, tailored to their accounts. This individual will need to have a strong retail marketing background with a focus on executing in the digital space to be successful. This leader will ensure Under Armour products are powerfully positioned within their accounts to connect with customers and drive sales.

Your Impact

• Lead planning and execution of targeted marketing activations with Academy, Scheels, Golf / Run / Outdoor Specialty that connect to Americas & Global strategies and drive Americas sales and brand health
• Deliver Academy, Scheels, Golf / Run / Outdoor Specialty integrated marketing plans in season and contribute to long range planning
• Work with regional cross functional partners (category marketers, merchandising, sales, etc.) to align on account positioning and storytelling for Academy, Scheels, Golf / Run / Outdoor Specialty. Focus on Brand building and revenue through Tier 1 and foundational commercial stories.
• Produce meaningful post-campaign analyses reporting on incremental sales, conversion and loyalty.
• Author account specific briefs and inform regional & Global category briefs where relevant.
• Drive and deliver go-to-market timelines for Academy, Scheels, Golf / Run / Outdoor Specialty campaigns including creative assets and activation elements.
• Propose budgets for Academy, Scheels, Golf / Run / Outdoor Specialty account activations to marketing leadership for consideration in overall regional investment approach
• Partner with Marketing leadership at Academy, Scheels, Golf / Run / Outdoor Specialty to drive shared priorities, investments and performance.
• Other duties may be assigned

Qualifications

Workplace Location

Base Compensation

$107,442.44 - $147,733.36 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

Benefits & Perks

Our Commitment to Equal Opportunity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.