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Media Buyer Job at Search Solution Group in Raleigh

Media Buyer Job at Search Solution Group in Raleigh

MediabistroRaleigh, NC, United States
21 days ago
Job type
  • Full-time
Job description

Job Overview :

Search Solution Group is seeking a Media Buyer on behalf of our client, a company that delivers marketing, sales, and technology solutions for the direct-to-consumer insurance industry. The Media Buyer will play a critical role in planning, negotiating, and optimizing campaigns across CTV and programmatic platforms, helping drive lead generation and business growth. This role requires strong analytical skills, industry expertise, and the ability to deliver measurable results that support marketing and business objectives.

Key Responsibilities :

  • Negotiate, buy, maintain, and monitor CTV media campaigns.
  • Research and identify optimal CTV platforms and strategies based on target audiences and campaign objectives.
  • Prepare and present media plans, quarterly reviews, and test proposals to leadership teams.
  • Collaborate with creative and strategy teams to align campaigns across other media channels.
  • Track and analyze campaign data including impressions, CTR, engagement, and conversions.
  • Report results and provide actionable insights, findings, and recommendations to marketing and business teams.
  • Build and maintain relationships with CTV publishers and networks.
  • Stay current on industry trends, new platforms, and technologies in the CTV space.
  • Train and mentor media team members on CTV best practices.

Requirements include :

Education :

  • Bachelor's degree in Marketing, Advertising, Media, Communications, or a related field.
  • Experience :

  • Minimum 3 years of experience in CTV and digital media buying.
  • Proven success managing lead generation campaigns with a focus on optimizing CPL and ROAS.
  • CTV marketing experience in insurance, healthcare, or financial services preferred.
  • Skills :

  • In-depth knowledge of CTV and programmatic platforms; linear TV media buying is a plus.
  • Strong analytical skills with the ability to interpret data and deliver clear recommendations.
  • Proficiency in Microsoft Office Suite, Google Analytics, DV360, and DSP platforms.
  • Excellent negotiation and problem-solving skills.
  • Strong organizational skills with the ability to multi-task in a fast-paced environment.
  • Outstanding written and verbal communication skills.
  • Certifications :

  • None required; relevant media buying or analytics certifications are a plus.
  • Knowledge :

  • Expertise in attribution models and an understanding of the halo impact of marketing channels.
  • Comprehensive understanding of CTV media strategies and performance metrics.
  • Key Competencies :

  • Results-oriented with a data-driven approach.
  • Detail-oriented with a high degree of accuracy.
  • Strong collaborator and communicator across cross-functional teams.
  • Adaptability to evolving platforms, tools, and campaign strategies.
  • Ability to train and mentor others effectively.
  • How to Apply :

    To apply for this position, please click the "Apply" button at the top right of your screen. Alternatively, you can email your application to info@ssgresume.com . Please ensure to include your resume and any other relevant documents or information that showcase your qualifications and suitability for the role. We appreciate your interest in joining our client's team and look forward to reviewing your application.

    Company Overview :

  • Industry : Insurance
  • Location : Raleigh NC, Fort Lee NJ or Miami, FL
  • Equal Opportunity Employer Statement :

    Search Solution Group is an Equal Opportunity Employer committed to fostering an inclusive workplace where diversity is valued and respected. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status in our hiring process or employment practices. We believe that a diverse workforce brings unique perspectives and strengths, driving innovation and growth. All employment decisions are based on qualifications, merit, and business needs. We welcome applicants from all backgrounds to apply and contribute to our team.

    Disclaimer :

    Please note that the job description provided is not exhaustive and is subject to change. Additional duties may be assigned as needed to meet the evolving needs of the organization and to ensure the successful completion of projects and objectives.

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    Media Buyer • Raleigh, NC, United States

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