Director of Admission Marketing, Communication, and Publications

Job Summary :

The Director of Admission Marketing, Communication, and Publications works with the Dean of Admission to establish and execute a coordinated and comprehensive marketing strategy to lift the profile and increase volume at all levels of the recruitment funnel for the undergraduate population of Texas Christian University.

• Key activities include providing direction, guidance and leadership in marketing TCU to prospective students, their families and high school counselors through the duration of the enrollment funnel;
• developing marketing strategies, planning and coordinating marketing efforts, communicating marketing plans and building brand awareness;
• leading marketing research efforts; managing the admission marketing team of employees and interns; managing a marketing budget of approximately $1M;

serving as liaison between Office of Admission and Division of Marketing and Communications. Provides a singular voice throughout the enrollment process to all audiences that ensures effective understanding of the application process, enhances consistency and recognition of the TCU brand, and streamlines and strengthens admission and recruitment events and procedures to best support the revenue and academic goals of the institution.

Duties & Essential Job Functions :

1. Provides oversight of admission marketing department staff and interns, their responsibilities, goals and achievements.

Reviews and communicates performance fulfillment with individual team members regularly; manages and encourages skill development to stay with marketing trends.

2. Provides oversight and approval of customized and integrated print, e-mail and digital platforms for the admission communication calendar.

3. Develops response-driven, conditional, ongoing e-mail and print campaigns; uses Slate data to update students about their progress through the enrollment funnel;

contracting with outside consultants as appropriate.4. Coordinates with admission technology team, Financial Aid and other scholarship units for communication to applicants, admits and matriculated students.

5. Manages marketing processes by ensuring that deadlines and budgets are met; developing production timetables with copywriters and designers;

arranging photo and video shoots; tracking budget.6. Manages marketing strategy for junior and senior search campaigns to maximize lead generation and ultimately convert prospects to applicants and matriculants that meet institutional competitive and enrollment goals.

7. Oversees social media strategy and messaging; works with institutional social media to coordinate messaging and platforms.

8. Manages marketing research by obtaining information; compiling reports; coordinating requests with internal departments and external consultants.

9. Supports key campus partners in communication directly tied to enrollment.10. Sits on senior staff team working with division leadership on office priorities;

makes recommendations for protocol change; creatively solves admission and enrollment problems.11. Performs other related duties as assigned.

Required Education & Experience :

• Bachelor’s degree in related field or equivalent in experience.
• 7 plus years’ experience in public relations or marketing related activities, including publication design, direct mail, Web sites, e-mail and video.

Preferred Education & Experience :

• Master’s degree.
• Higher education industry experience.Required Licensure / Certification / Specialized Training :
• NonePreferred Licensure, Certification, and / or Specialized Training :
• NoneKnowledge, Skills & Abilities :
• Knowledge of marketing techniques.
• Knowledge of college application process.
• Knowledge of university programs.
• Knowledge of customer service techniques.
• Knowledge of project management techniques.
• Knowledge of supervisory techniques.
• Skill in written and oral communication.
• Skill in some or all components of Slate Technolutions.
• Skill in some or all components of Microsoft Office.
• Skill in some or all components of Adobe Creative Suite.
• Skill in leadership, management and communication techniques.
• Skill in assessment and project evaluation.
• Skill in staff management and oversight.
• Skill in financial negotiations and budget organization.
• Skill in organization, time management and collaboration.
• Ability to participate actively on committees.
• Ability to train, evaluate and supervise staff.
• Ability to read and edit HTML.
• Ability to work independent as well as on a team.
• Ability to interact with students, TCU administration and staff.TCU Core Competencies :

University Core Competencies definitions may be found on the Human Resources website and in the staff performance management system.

Physical Requirements (With or Without Accommodations) :

• Visual acuity to read information from computer screens, forms and other printed materials and information.
• Able to speak (enunciate) clearly in conversation and general communication.
• Hearing ability for verbal communication / conversation / responses via telephone, telephone systems, and face-to-face interactions.
• Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
• Lifting and moving objects and equipment up to 10 lbs.Work Environment :
• Work is indoors and sedentary and is subject to schedule changes and / or variable work hours.
• This role is an on campus, in-person position.
• There are no harmful environmental conditions present for this job.
• The noise level in this work environment is usually moderate.AA / EEO Statement :

As an AA / EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law.

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