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Associate-Sr. Associate-Manager - Media Strategy
Associate-Sr. Associate-Manager - Media StrategyEli Lilly • Indianapolis, IN, US
Associate-Sr. Associate-Manager - Media Strategy

Associate-Sr. Associate-Manager - Media Strategy

Eli Lilly • Indianapolis, IN, US
11 hours ago
Job type
  • Full-time
Job description

Job Title

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We're looking for people who are determined to make life better for people around the world.

Job Description

Lilly has created a centralized Global Customer Experience Hub by assembling a group of teams who are passionate about understanding and helping consumers to work together and meet their evolving needs within a complex healthcare ecosystem. The goal is to deliver remarkable, data-driven, end-to-end experiences across a myriad of touchpoints to drive positive outcomes for people living with health conditions ranging from diabetes to obesity to stage IV cancer and beyond. In today's ever-changing world, consumers' media consumption habits are shifting faster than ever before. As such, Lilly has reimagined and reinvigorated a new Media Center of Excellence, adjusting to a centralized team focused on best-in-class fresh media thinking. This team is charged with formalizing the build of valuable channel-specific marketing expertise, processes, innovation and knowledge-sharing. As a result, Lilly is staffing for a Manager, Media Strategy to work in the hub and in partnership with our Consumer Marketing teams. This position reports to the Associate Director of Consumer Media, US.

Responsibilities

  • Campaign Support : Assist in the strategic planning and flawless execution of paid media and marketing campaigns, guided by the Media Center of Excellence and in partnership with the Consumer Marketing Organization
  • Media Plan Management : Maintain meticulous and current media plans, including campaign timelines, specifications, and budget allocations.

Asset Coordination & Trafficking Management

  • Lead all aspects of the seamless coordination of assets and trafficking management to the media agency of record in a quick manner to meet internal launch timelines
  • Ongoing Campaign Management & Optimization : In partnership with media agency and internal analytics teams, analyze and optimize media mix based on business performance and return on investment
  • Market Monitoring : Review marketplace data and make recommendations for brand implications / actions.
  • Financial Management : Partner with Lilly Media Operations and Lilly Finance to track and manage media budgets across Brands.
  • Risk Management : Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures.
  • Basic Qualifications / Requirements :

  • Bachelor's degree : Communications, Marketing, Media or Business
  • Early professional with 4+ years' media experience, ideally at least 2 years' media agency experience
  • Qualified applicants must be authorized to work in the United States on a full-time basis.
  • Additional Skills / Preferences :

  • Requires broad expertise across multiple media channels with a focus on online planning experience with strong experience with various Planning Tools, Media Measurement and Media Mix Modeling
  • Be highly synergetic in nature and understand how to get things done within a sophisticated, layered organization.
  • Demonstrated critical thinking, analytical, and problem-solving skills
  • Self-directed with strong project management, budget management and prioritization skills
  • Prepared for change and ambiguity and ability to resolve problems.
  • Consistent record of successfully leading cross-functional teams to deliver results
  • Demonstrated ability to work in a dynamic, constantly evolving environment
  • Ability to respect and work effectively with a diverse group of people
  • Strong verbal and written communications skills with high attention to detail
  • Strong problem-solving skills
  • Additional Information :

  • Travel 10-20%, depending on location.
  • This role is located in Indianapolis, IN HQ
  • Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

    Lilly is proud to be an EEO Employer and does not discriminate on the basis of age, race, color, religion, gender identity, sex, gender expression, sexual orientation, genetic information, ancestry, national origin, protected veteran status, disability, or any other legally protected status.

    Our employee resource groups (ERGs) offer strong support networks for their members and are open to all employees. Our current groups include : Africa, Middle East, Central Asia Network, Black Employees at Lilly, Chinese Culture Network, Japanese International Leadership Network (JILN), Lilly India Network, Organization of Latinx at Lilly (OLA), PRIDE (LGBTQ+ Allies), Veterans Leadership Network (VLN), Women's Initiative for Leading at Lilly (WILL), enAble (for people with disabilities). Learn more about all of our groups.

    Actual compensation will depend on a candidate's education, experience, skills, and geographic location. The anticipated wage for this position is $58,500 - $137,500. Full-time equivalent employees also will be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a company-sponsored 401(k); pension; vacation benefits; eligibility for medical, dental, vision and prescription drug benefits; flexible benefits (e.g., healthcare and / or dependent day care flexible spending accounts); life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly's compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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