Growth Manager

Smalls is looking for a strategic and entrepreneurial Growth Manager to manage and scale acquisition channels that fuel new customer growth. This role will flex across digital, offline, and emerging channels. Optimize performance on existing channels and scale new initiatives that diversify our acquisition mix.

As a member of the Growth Marketing team, youll play a pivotal role in accelerating Smalls growth. Youll own critical channel performance, drive structured testing, and collaborate cross-functionally to bring campaigns to life. Your impact will be measured by the efficiency and scalability of your work across CAC, LTV, and net new customer acquisition.

What You'll Do :

Take direct ownership of performance across a mix of channels, flexing between digital, offline, and experimental opportunities.

Build playbooks for new channel launches by testing quickly, learning efficiently, and scaling what works.

Partner with internal teams and external vendors to execute and optimize campaigns.

Research, evaluate, and launch new acquisition channels (Ex. Reddit, TikTok, OOH, etc).

Develop playbooks to scale successful tests into repeatable growth drivers.

Present business cases and performance forecasts to marketing leadership.

Partner with other channel leads to ensure holistic acquisition strategies and coordinated messaging.

Collaborate with analytics to build dashboards and regularly report out performance insights to stakeholders.

Support integrated campaign planning that spans both online and offline channels.

Accurately forecast spend, CAC, and new customer contribution by channel.

Reallocate spend dynamically to maximize efficiency and scale.

Build and manage structured testing roadmaps for existing and emerging channels.

Develop hypotheses, define success metrics, and analyze results to inform future strategy.

Share learnings with the broader marketing team to uplevel growth strategy across the board.

What we'll love about you :

46 years of experience in growth marketing, channel management, or acquisition strategy.

Hands-on experience with full front to end acquisition channel management and responsibility for channel results.

Youre a cat person ????. Ideally you have a cat or at least know a lot about cats and cat culture.

Proven experience managing agencies or vendor relationships.

Comfortable running structured tests, interpreting performance data, and translating results into actionable insights.

Strong project management skills, you can juggle multiple campaigns, partners, and timelines with ease.

Analytical and detail-oriented but also comfortable zooming out to shape big-picture strategy.

Startup-minded : youre scrappy, proactive, and comfortable working without a playbook.

Strong communicator and collaborator; you know how to partner with creatives, analysts, and finance teams.

Huge plus : DTC or subscription background.

What youll love about us :

Mission-Driven Company : We love cats and we're here to make nine lives ten.

People-Driven Company : We treat our people like people; we're committed to Smalls, and we work hard but also respect everyones lives outside of work.

Data-Driven Culture : We love using data to guide decision-making where appropriate, but we also know when to move quickly and go with our gut.

Competitive Salary : Make some $$$.

Very Competitive Benefits : Fully paid Health, Vision, and Dental insurance. 4-day work week. Unlimited PTO.

Fully Remote Office & Culture : Our team is spread across the US day to day, but we travel for department & company off-sites and retreats.

Free Product : Free cat food every month.