Senior Marketing Specialist - CRM Device Manager Portfolio Product Marketing

Senior Marketing Specialist

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You'll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. We value what makes you unique. Be a part of a company that thinks differently to solve problems, make progress, and deliver meaningful innovations. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We're working a minimum of four days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.

The Cardiac Rhythm Management (CRM) integrated operating unit tirelessly strives to improve and save the lives of people around the world who are living with cardiac arrhythmias. Our industry leading portfolio is comprised of pacemakers, defibrillators, and implantable cardiac monitors all of which transmit data to programmers and patient device monitors. This data is then used to help clinicians make informed decisions about how to best treat patients over the lifetime of the device. The programmers, patient device monitors and the Carelink software combine to serve as the Patient Care Systems (PCS) portfolio.

We are hiring a passionate, detail-oriented, and strategic Senior Marketing Specialist to lead the creation and execution of marketing plans to effectively communicate the value of Medtronic's Device Manager portfolio to clinicians, hospital administrators, and our field-based teams. The Senior Marketing Specialist will partner with PCS product managers and sales operations leaders to develop and implement tactics and programs designed to help increase healthcare professional (HCP) awareness, belief, and adoption of Medtronic Device Manager technologies, ultimately improving the usability and workflows of clinicians that choose to utilize Medtronic devices.

CRM Device Manager Portfolio Product Marketing

• Develop and execute comprehensive product marketing and communications plans across multiple channels including promotional activities, digital media, campaigns, and sales initiatives to advance our value proposition and drive US adoption of CRM Device Manager Portfolio products
• Articulate return on marketing investment of programs and tactics, tracking metrics and optimizing performance to reinforce the value of investment.
• Act as a consultant for the Patient Care Systems Functional Unit to help guide decisions related to customer preferences, messaging, market needs, and broad-based Device Manager Portfolio strategy.
• Partner closely with Medtronic global PCS marketing partners to enable global expansion and adoption of Device Manager Portfolio products. Communicate marketing programs, launch timelines and expectations, and opportunities for best practice sharing. Understand global needs and unique challenges and communicate needs to internal leaders.
• Act as a point of expertise for information on the product, target market, and competitors gather competitive intel and execute campaigns drive Medtronic brand preference.
• Develop Key Opinion Leader (KOL) relationships, lead customer meetings, and gain physician input that can be used to build advocates and influence CRM remote monitoring strategy.
• Support the development of programs to educate and train physicians, hospital personnel and Medtronic staff on product utilization. Support ongoing sales training and new hire training as needed.
• Work with a patient-first mindset and advocate to address the unmet needs of patients and clinicians. You are energized by innovation and its impact on patient lives.
• Present to key members of the leadership team around marketing initiative status', product launch metrics and opportunities for growth
• Monitor adoption trends and make recommendations for deeper penetration by partnering with US business leaders.

MUST HAVE : MINIMUM REQUIREMENTS

NICE TO HAVE :

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles : While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.

Medtronic offers a competitive Salary and flexible Benefits Package A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

Salary ranges for U.S (excl. PR) locations (USD) : $103,200.00 - $154,800.00 This position is eligible for a short-term incentive called the Medtronic Incentive Plan (MIP). The base salary range is applicable across the United States, excluding Puerto Rico and specific locations in California. The offered rate complies with federal and local regulations and may vary based on factors such as experience, certification / education, market conditions, and location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).

The following benefits and additional compensation are available to those regular employees who work 20+ hours per week : Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance / reimbursement, and Simple Steps (global well-being program).

The following benefits and additional compensation are available to all regular employees : Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico. Further details are available at the link below :

Medtronic benefits and compensation plans

It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.

If you are applying to perform work for Medtronic, Inc. ("Medtronic") in any position which will involve performing at least two (2) hours of work on average each week within the unincorporated areas of Los Angeles County, you can find a list of all material job duties of the specific job position which Medtronic reasonably believes that criminal history may have a direct, adverse and negative relationship potentially resulting in the withdrawal of a conditional offer of employment. Medtronic will consider for employment qualified job applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.