Sr. Director Global Omnichannel Marketing Next Best Action Product Management

Job Description

Role : Sr. Director Global Omnichannel Marketing Next Best Action Product Management. This role will be based in Foster City CA.

Key Responsibilities

• Global position supporting multiple countries across several brands leading and shaping our AI / ML enabled Omnichannel marketing solution to deliver increased ROI.
• Directly liaise with countries to ensure our capabilities are well positioned and leveraged with in-country marketing and operations teams.
• Identify and prioritize short- and long-term opportunities for the omnichannel product, and drive product strategies and roadmaps in alignment with product strategic goals.
• Effectively communicate technical concepts to diverse audiences to drive user adoption and satisfaction.
• Leverage metrics to evaluate overall product performance, and work with countries to drive content personalization.
• Conduct Market Research using (but not limited to) Behavioral Science frameworks to understand humanistic biases / attitudes in Gilead Customers that can ultimately be leveraged for content personalization and perception change.
• Leverage existing segments to provide additional insights and incremental knowledge on customer attitudes and behaviors.
• Provide insights and support development of content journeys for microsegments across markets by partnering with country marketing teams.
• Documentation & Knowledge Base : Support the development of comprehensive documentation and maintain a knowledge base to ensure business continuity, retain intellectual property, and facilitate information sharing.
• Vendor Management : Proactively manage and optimize business vendor relationships, oversee contract negotiations, and ensure consistent performance and delivery to support operational needs and strategic goals.
• Cross-Functional Collaboration : Collaborate closely with Market Insights (Global and Regional), IT, Marketing, Sales, and Analytics teams, to integrate DCI insights into NBA implementation, Marketing Strategies and content.
• Budget Management & Resource Allocation : Manage project budget to agreed financial target and effectively allocate resources to ensure optimal utilization and alignment with organizational objectives.
• Data Governance and Ethics : Ensure compliance with data privacy regulations (such as GDPR and HIPAA) and uphold the highest standards of data ethics.

Required

14 Years with BS / BA; 12 Years with MS / MA or MBA

Preferred Experience

The salary range for this position is : $243,100.00 – $314,600.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.

Benefits include company-sponsored medical, dental, vision, and life insurance plans.

For jobs in the United States : Gilead Sciences Inc. is committed to providing equal employment opportunities to all employees and applicants for employment, and is dedicated to fostering an inclusive work environment comprised of diverse perspectives, backgrounds, and experiences. Employment decisions regarding recruitment and selection will be made without discrimination based on race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, genetic information or characteristic, gender identity and expression, veteran status, or other non-job related characteristics or other prohibited grounds specified in applicable federal, state and local laws. In order to ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact for assistance. For more information about equal employment opportunity protections, please view the poster. Gilead Sciences will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, (c) consistent with the legal duty to furnish information; or (d) otherwise protected by law. Our environment respects individual differences and recognizes each employee as an integral member of our company. Our workforce reflects these values and celebrates the individuals who make up our growing team. Gilead provides a work environment free of harassment and prohibited conduct. We promote and support individual differences and diversity of thoughts and opinion. For Current Gilead Employees and Contractors : Please apply via the Internal Career Opportunities portal in Workday.

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