Director, Commercial Marketing

Company Overview

Embark on an enriching journey with PROCEPT BioRobotics, where our vision, mission, and values guide everything we do as a company. At PROCEPT, we put the patient first in everything we do and are committed to revolutionizing treatment for benign prostatic hyperplasia (BPH, otherwise known as prostate gland enlargement) through innovation in surgical robotics. As our company succeeds and grows, we improve the quality of life of patients, provide more effective treatment options for surgeons, uphold the trust of our shareholders. That starts with a commitment to our People with a focus on creating an evolving landscape for your career, brimming with transformative opportunities that provide continuous career growth opportunities.

Opportunity

We are seeking a strategic and dynamic leader to build and lead our Commercial Marketing function at PROCEPT BioRobotics. This is a critical function that will serve as an engine for our commercial strategy, driving a truly customer‑centric approach throughout the organization. The successful candidate will be a transformational leader who can coach and develop a team of marketers with deep subject matter expertise in key customer audiences (from surgeons, to urologist practice staff, to hospital executives) and ultimately sites of care (e.g., OR, hospital, and urology practice). This leader will take Procept’s multifaceted value proposition and develop integrated marketing plans and commercial programs that drive awareness and adoption of Aquablation.

Reporting directly to the VP of Marketing, this leader will provide the vision to ensure commercial marketing strategies align with our marketing operations. As a member of the Marketing Leadership team, the successful candidate will work closely with marketing and sales leadership to coordinate strategic plans, define commercial marketing goals and KPIs, establish marketing best‑practice standards, and arm commercial teams with high‑impact sales materials that scale the Procept value story in‑market.

Responsibilities

Audience‑Centric Strategy & Execution

• Build a continuum of marketing programs for surgeons, their practices, and hospitals that drive awareness to advocacy among these key customer audiences (e.g., surgeons, urologist practice staff, hospital executives, and program leaders).
• Identify and quantify key customer, clinical, and economic barriers to adoption.
• Develop and execute targeted marketing programs that address these barriers with compelling messaging and evidence, with the core goal of driving adoption of Aquablation as a first‑line treatment for BPH.

Commercial Marketing Alignment

Program Launch Excellence & Practice Integration

Commercial Tools & Capabilities

Clinical Marketing Scale & Amplification

Cross‑Functional Partnership

Team Leadership and Talent Development

Qualifications We Need You to Possess

Qualifications We Would Like You to Possess

Compensation

$213,000 - $251,000 a year. This position also includes a 25% bonus and RSUs at offer.

Culture

At PROCEPT , we believe every person matters—every employee, every patient, every caregiver. We innovate everywhere with pathological optimism, staying humble and highly engaged, and working together seamlessly for a common goal. Curiosity, ingenuity, and conviction in the power of technology will transform the lives of our patients and providers. Our live induction program and one‑of‑a‑kind management program build the best managers in the industry, fostering collaboration, growth, and a culture of continuous learning.

Benefits

PROCEPT’s health and wellness benefits are among the best in the industry. We offer comprehensive coverage, wellness programs, on‑site gym, a 401(k) plan with employer match, short‑term and long‑term disability coverage, basic life insurance, wellbeing benefits, flexible or paid time off, paid parental leave, paid holidays, and much more.

Equal Employment Opportunity Statement

PROCEPT BioRobotics is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment on the basis of race, color, national origin, religion, gender, gender identity, sexual orientation, disability, genetic information, pregnancy, age, or any other protected status.

Pay Range Transparency

Procept is committed to fair and equitable compensation practices. The pay range(s) for this role represent a base salary range for non‑commissionable roles or on‑target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job‑related skills, depth of experience, relevant certifications and training, and specific work location.

Work Environment

We’ll provide you training for, and ask you to maintain trained status for, and comply with, all relevant aspects of the PROCEPT BioRobotics Quality Management System to ensure product and support regulatory compliance. This also includes understanding and adhering to the PROCEPT BioRobotics Quality & EHS policies.

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