Account Director

Account Director

Reports to : VP, Principal Years Experience : 10+ Years Department : Client Services Location : Virtual First

What is Virtual First? At BPD we believe in the balance of the digital and the physical. Our virtual first approach means that we lean into the digital connections - Slack, Zoom, e-mail - as the primary means for getting the job done. It also means that we understand the importance of in-person connection for moments of celebration, collaboration, and education in our physical offices locations in Boca Raton and Nashville. The right balance of digital and physical will vary by role.

The Position

The Account Director is an experienced marketing professional with the ability to inspire client engagement and identify opportunities for account growth. This role leads the day-to-day aspects of serving assigned clients and acts as the primary point of contact for all initiatives. The Account Director owns the client relationship, continuously nurtures it, and serves as the voice of the client within the agency. This role is responsible for ensuring that client needs and goals are met across every project, while delivering an exceptional client experience in every interaction. The Account Director develops a deep understanding of each client's business, consumer base, and marketplace, ensuring all agency work aligns with client objectives.

The Responsibilities

Includes, but not limited to the following :

• Serve as the primary contact for both client and internal teams for all service areas related to assigned clients and initiatives.
• Build and maintain strong relationships with client contacts, delivering service excellence throughout all stages of engagement.
• Ensure internal teams successfully execute all aspects of the client engagement.
• Lead internal teams in developing business solutions to address client needs, including marketing and advertising strategies, brand and communications plans, creative concepts, media plans, and data-driven initiatives.
• Oversee implementation of programs across all aspects of client work. This includes strategy and creative brief development, facilitation of deliverables, client presentations, collaboration with the Project Management team, media planning and execution, and coordination with the Data Solutions & Analytics team.
• Keep both clients and internal teams informed on project direction and deliverables, ensuring consistent forward momentum.
• Manage project execution details while contributing to higher-level strategic direction.
• Develop ongoing strategic recommendations that address client business objectives beyond the contracted scope.
• Partner with the Account Principal to execute account strategy.
• Collaborate with internal teams to prepare and present deliverables in client meetings.
• Ensure all work aligns with client brand guidelines and marketing strategy.
• Identify opportunities to expand agency services within existing accounts.
• Create case studies showcasing successful campaigns.
• Monitor and manage overall client satisfaction.
• Represent BPD at industry trade shows.
• Prepare statements of work and proposals for existing clients.
• Support preparation for new business pitches.
• Maintain a deep understanding of client industries, consumer profiles, and competitive landscapes.
• Facilitate weekly client-facing status meetings.
• Uphold professional relationships internally and externally in line with company core values.

The Essentials

The Vision

BPD is a marketing services firm that delivers the future to healthcare's leading brands. We provide fully integrated solutions branding, marketing, communications and business consulting which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collectiveone that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we :

This commitment ignites our organization's greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.