Principal, Marketing Strategy (Rx)

Principal, Marketing Strategy (Rx) at CenterWell Pharmacy

Become a part of our caring community and help us put health first. CenterWell Pharmacy is innovating how seniors access and manage their medicationsand we're looking for a strategic marketing leader to help guide that transformation. As Principal, Marketing Strategy (Rx), you'll lead strategic initiatives that support integrated pharmacy innovation and growth, health partnerships, and enterprise alignment. This pivotal role provides an opportunity for an experienced healthcare or pharmacy marketing professional to serve as a strategic leader, translating enterprise pharmacy marketing vision into actionable campaigns. The successful candidate will guide strategic initiatives that drive business growth, cultivate partner relationships, and enhance alignment across the organization. This role is ideal for a forward-thinking strategist who thrives in complex, cross-functional environments and is passionate about improving health outcomes through pharmacy services.

Key Role Functions :

• Build comprehensive marketing strategies and customer journeys for pharmacy marketing initiatives; provide ongoing performance updates to leadership
• Lead annual and quarterly marketing planning cycles to drive overall business growth
• Develop and execute long-term strategic plans that align with organizational goals and priorities
• Track and optimize performance metrics throughout the marketing funnel
• Design and implement learning agendas and pharmacy customer research programs
• Create audience guides and messaging frameworks using insights from customer research, ensuring all communications are audience-targeted and outcomes-driven
• Manage and orchestrate customer-facing marketing and communications across CenterWell Pharmacy (CWP) lines of business
• Foster cross-functional alignment and support for strategic marketing needs across all CWP business segments
• Establish and nurture business alignment and collaboration plans to elevate CenterWell Pharmacy's brand presence and accelerate growth
• Provide strategic direction to go-to-market teams, ensuring effective integration of marketing campaigns with broader business goals
• Utilize customer insights, competitive analytics, and market trends to inform and refine marketing strategies that support acquisition and retention
• Define and communicate clear marketing objectives, developing strategies to engage new and existing customers
• Oversee channel, messaging, and content strategies to ensure consistency with organizational and customer priorities
• Partner with consumer insights and segmentation teams to define personas, customer journeys, and target high-value audience segments
• Apply data analytics to optimize targeting, timing, and messaging for each campaign
• Share actionable insights in accessible formats, enabling fast and confident activation by teams
• Develop and maintain a robust library of core messaging architecture and value propositions
• Champion test-and-learn approaches and drive continuous improvement through data-backed hypotheses and post-campaign optimization
• Proactively identify new opportunities and champion innovative approaches to solving complex marketing problems
• Responsible for preparing high-impact presentations and developing strategic talking points for executive leadership, ensuring clear, compelling, and aligned communication of key initiatives and priorities

Use your skills to make an impact

Required Qualifications :

Preferred Qualifications :

Additional Information :

This role is a 100% remote role anywhere in the US and will primarily operate on Eastern Standard Time business hours. To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria :

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future, including :

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Scheduled Weekly Hours 40

Pay Range The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $138,900 - $191,000 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

About Us

Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take