Analyst - Growth Marketing

Growth Marketing Analyst

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. Resy is the American Express global dining platform. Our mission is to power the world's best restaurants, using technology to imagine the future of hospitality. Our customers discover the amazing world of restaurants thanks to our content-rich website and innovative mobile app. Our diners are insiders, and we love having them at the table. Resy sits within American Express Global Dining, part of the U.S. Consumer Services organization. The team is responsible for reimagining hospitality and redefining the way restaurants and diners connect through a single network. Interested in joining our team of restaurant-obsessed explorers? Right this way.

About the Role : We are seeking an ambitious, organized, and results-driven Growth Marketing Analyst to support marketing programs that drive restaurant and hospitality venue acquisition across Resy and Tock. Reporting to the Senior Manager, Growth Marketing, this role will play a key part in executing and optimizing inbound marketing efforts that generate and convert leads within the American Express Global Dining Network. This person will work closely with Global Dining Sales, Product Marketing, and the extended marketing teams to support campaign execution, monitor performance, and identify opportunities to improve conversion and efficiency. The ideal candidate is a hungry self-starter comfortable testing and learning in white space, passionate about business-to-business marketing strategy, and data-driven with a strong attention to detail and analysis.

Key Responsibilities :

• Support the execution of venue acquisition marketing campaigns, ensuring timely delivery across channels like referral, media, content, and partnerships.
• Track and monitor full inbound funnel performance, surfacing key trends and learnings with the Growth Marketing team.
• Partner with the Senior Manager, Growth Marketing to test new campaign tactics, creative approaches, and audience strategies to drive measurable growth.
• Collaborate with the Media and Ops & Insights teams to ensure tracking accuracy and campaign performance reporting.
• Collaborate with the Growth Marketing and Creative teams to create internal and external Sales enablement materials that effectively communicate Resy value.
• Assist in building marketing briefs, campaign recaps, and test summaries, ensuring insights are documented and shared across teams.
• Support content and creative development for inbound channels, including email, landing pages, and referral assets.
• Maintain organization across campaign calendars, budgets, and reporting documents.

Qualifications :

You'll Thrive in This Role If You :

Salary Range : $65,500.00 to $102,500.00 annually bonus benefits. The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors. We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally :

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and / or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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