Sr. Manager Digital Campaigns - Disputes

Senior Manager Digital Campaigns - Disputes

DLA Piper is, at its core, bold, exceptional, collaborative, and supportive. Our people are the backbone, heart, and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let's see what we can achieve. Together.

As the Senior Manager Digital Campaigns - Disputes, in collaboration with and in support of the firm's strategic initiatives, you will lead the design, planning, execution, and measurement of integrated, multi-channel digital marketing campaigns for practice groups within the Disputes vertical, supporting brand awareness, demand generation, and business development initiatives. Serving as an internal consultant, this individual will advise the team on the strategies that best enable them to achieve their business goals. You will also capture relevant data and clearly translate campaign results for a variety of internal stakeholders.

Working in collaboration with the Director, Digital Campaigns, you will serve as a strategist promoting the firm's content on its external, global digital channels, developing creative ways to engage target audiences online and producing compelling content campaigns that align with the firm's brand identity, values, and tone of voice. In addition, the Sr. Manager Digital Campaigns will lead the development of digital syndication strategies for Disputes attorneys to enhance their online presence and support business development.

Location : This position can sit in any of our U.S. offices and offers a hybrid work schedule.

Responsibilities

• Collaborate with Disputes vertical marketing and business development teams, attorneys, and cross-functional teams to drive impactful campaigns for the Disputes vertical.
• Collaborate with practices, sectors, communications, events, human resources, and client development teams to develop, execute, and measure various brand, client, prospect, and talent acquisition campaigns and initiatives.
• Perform extensive research to gain in-depth knowledge of target audiences and customer personas within the Disputes vertical, including journey map development and researching business requirements.
• Manage the execution and measurement of paid social media and paid digital advertising efforts within priority Disputes campaigns.
• Manage digital campaign programs to support the scaling of the campaign function.
• Define key performance indicators, implement measurement and analytics methods, and provide data-driven insights and recommendations to senior leadership and stakeholders for the Disputes vertical.
• Provide key data and analysis of campaign activities to relevant teams and senior firm leadership.
• Optimize campaigns in-flight, redirecting investment in channels and activities that drive the most impact.
• Review and analyze client feedback to inform future campaign strategy.
• Contribute actively to Digital Strategy & Brand team priority initiatives and Communication team initiatives.
• Provide input on existing processes and technology platforms and collaborate with IT to provide recommendations on automation, connectivity, and data insights.
• Lead efforts within the team to maintain playbooks and communicate best practices to consistently improve campaign results.
• Stay current on industry trends, emerging technologies, and best practices in digital marketing, with a focus on the disputes market.

Desired Skills

Five plus years' experience focused on successfully designing and delivering integrated, multi-channel marketing campaigns that drive business results. Experience working within a complex, matrixed, legal or professional services organization preferred. Experience creating and promoting compelling content such as articles, social media content, infographics, podcasts, and video, tailored to the business priorities of the Disputes vertical. Demonstrated experience designing and executing an integrated strategy and plan while working with peers across brand strategy, media relations, digital, social, search, events, alumni, pro bono, talent, and internal communications. Experience managing budgets and optimizing outcomes based on campaign results. Excellent communication skills, including the ability to present and express ideas clearly and persuasively. Proven strategic thinking and savvy digital marketers able to lead and drive the strategy, development, and execution of the digital marketing plan and emerging media initiatives. Knowledge of best-in-class marketing technology platforms and tools, including digital advertising, CRM, marketing automation, content management, and analytics.