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Manager, B2B Campaigns & Vertical Solutions Marketing

Manager, B2B Campaigns & Vertical Solutions Marketing

SamsungPlano, TX, US
3 days ago
Job type
  • Full-time
Job description

Manager Of B2B Campaigns And Vertical Solutions Marketing

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United Statesinvesting over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we're creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.

The Manager of B2B Campaigns & Vertical Solutions Marketing, based in Plano, TX, will report to the Director of B2B Marketing and will be responsible for the design and execution of vertical solutions creative, content, and campaigns. This role will focus on developing targeted campaigns, content, and programs that drive awareness, engagement, and pipeline growth within assigned verticals, and will be accountable for all engagement with the business development and sales teams to design solution content that resonates with industry-specific audiences, to create demand in the channel. This role will also be responsible for all management and negotiations for any third party agency support. It should possess a deep understanding of the market through performance measurement, competitive insights, and category insights.

Campaign Strategy & Execution :

  • Develop and execute integrated, multi-channel marketing campaigns tailored to each assigned vertical market
  • Create data-informed campaign plans including audience segmentation, messaging frameworks, and channel strategies.
  • Manage campaign budgets, timelines, and performance metrics.

Industry Insights & Positioning :

  • Research and analyze industry trends, customer pain points, and competitive landscapes to inform marketing strategies.
  • Develop vertical-specific value propositions and messaging in partnership with product marketing.
  • Collaborate with channel and partner marketing to localize programs where appropriate.

    • Cross-Functional Collaboration :

  • Partner with sales enablement to deliver industry-specific content, collateral, and training.
  • Work closely with digital marketing teams to optimize campaigns across paid media, email, events, and content marketing.
  • Align campaign performance reporting with business goals and sales pipeline targets.

    • Performance & Optimization :

  • Track and report on KPIs such as Brand Health, MQLs, SQLs, pipeline contribution, and ROI by vertical.
  • Continuously test, measure, and refine campaigns to improve effectiveness.

    • Skills and Qualifications :

  • Bachelor's Degree in Marketing, Business, Communications, or related field preferred
  • 5+ years' experience in B2B marketing, ideally with experience managing vertical or industry-specific campaigns
  • Proven success in developing go-to-market strategies and campaigns for industries
  • Experience working in or marketing to enterprise or mid-market segments.
  • Familiarity with account-based marketing (ABM) strategies and tools.
  • Proficiency with analytics and visualization tools (Tableau, Power BI, or Google Analytics).
  • Experience with commercial technologies or consumer electronics
  • Excellent written & oral communication skills with proven ability to provide clarity in complex situations
  • Experience producing highly effective presentations to communicate with internal and external customers and executives.
  • Passion for creating great customer experiences and for solving problems
  • Ability to work independently, quickly, and thoroughly to prioritize and complete tasks and meet deadlines
  • Highly motivated and self-driven
  • Organized, detailed, goal-driven, and achievement-oriented
  • Able to critically evaluate data and plans
  • Able to think strategically and tactically
  • Comfortable with a highly dynamic and changing work environment
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    Marketing Campaign Manager • Plano, TX, US