Marketing Director

Who We Are

With each day comes a new opportunity to soak in the world around you. Hemlock is a San Diego-based headwear brand made to create connection : to the world, to the present, and to the soul.

Hemlock provides premium style and shade for everyone, with unisex collections to elevate any day, any outing. Through a deep commitment to craftsmanship, superior quality, and endless exploration, Hemlock inspires stylish self-expression in everyday moments.

Purpose

To inspire people to seek out meaningful connections.

Core Values

These are the guide for everything we do.

01. Connection : at the heart of everything we do is a deep respect for the power of connection

02. Craftsmanship : we’re inspired by the joy, creativity, and artisanship it takes to craft beautiful, long-lasting headwear

03. Commitment : we hold ourselves to the highest standards when it comes to our products and our customer experience

04. Optimism : we approach our work, and life, with an infinite sense of optimism that allows us to weather any storms and focus on the inevitable brighter days ahead

About the Position

Hemlock is looking for a Marketing Director who will play a vital role on the leadership team. This position will report directly to the CEO and will lead the development and execution of the company's marketing strategy.

This person will work closely with our sales and creative departments to align our marketing efforts with overall business and creative objectives and goals.

Big picture responsibilities include overseeing all aspects of marketing including digital and physical advertising, brand awareness, events, press, PR and the management of all our digital marketing.

The marketing director will need to monitor and analyze market trends, paid ad performance, consumer behavior, email & SMS marketing, SEO & SEM and monitor competitors to inform marketing strategies and tactics.

Daily tasks will likely include developing and implementing marketing campaigns and strategy across all channels, including social media and influencer marketing, email marketing, SMS, B2B and in person events.

They will also be responsible for the management and oversight of the marketing team as well as outside agencies who offer service to the company.

What We Are Looking For

The ideal candidate needs a creative mindset to come up with innovative ideas and campaigns that capture customers' attention and generate buzz for the brand all why being able to measure how those campaigns perform.

On the flip side, they also need to be very analytical to track and analyze marketing data, search and SEO performance and measure the effectiveness of campaigns, and adjust strategies as needed to achieve business objectives.

This person needs to be comfortable with ambiguity and figuring out the best possible path towards our goal. This role will have a direct report and will be responsible for building a team as the organization grows.

We need someone who is not afraid to get their hands dirty and help with the day-to-day work, even if it is a little outside the scope of the Marketing Director’s responsibility.

Overall, we are looking for a specific type of person who has the capability to balance creative work, analysis of data, project, and people management, and most importantly aligns with our culture and shares our values.

Skills and Qualifications

• 6+ years of marketing experience
• 4+ plus years of direct management experience, including hiring and recruiting talent
• Collaborate with cross-functional teams to ensure consistent brand messaging across all touch points
• Knowledge of the fashion / apparel industry is a plus
• Proficiency in current tech stack : Klaviyo, Shopify Plus, SEM Rush, Meta Suite, Figma and Google Analytics etc.
• Ability to track and report on marketing KPIs and provide regular updates to the senior leadership team
• Experience developing and managing marketing budgets, ensuring that spending is in line with overall business objectives.

Additional

• Unlimited Paid Time Off
• Healthcare Benefits : up to 75% contribution for employees
• Vision and dental plans offered
• Free hats, swag, and goodies and so much more

Next Steps

If this job description sounds like something you have the passion and capability to do, send us your resume. If your resume stands out, we will set up a phone call.

From there we will do two in-person interviews and then present an offer letter to the ideal candidate. Simple as that!