Strategic Market Analyst
This position is responsible for undertaking strategic market and competitive analyses, and creating, maintaining, and analyzing a Voice of the Customer feedback loop to deliver key insights into business opportunities across Henry Schein One's product portfolio. This individual will partner with stakeholders and key leaders across the organization including the Chief Customer Experience Officer, Chief Product Officer, Chief Commercial Officer, other marketing functions (demand generation and content for thought leadership), product, strategy, and vertical leadership to drive insights and actionable recommendations for go forward strategy.
What you will do :
- Compile and synthesize key trends, competitor activity, threats and opportunities based on continuous monitoring of the external market.
- Consolidate, synthesize, and disseminate key Voice of the Customer insights to internal stakeholders throughout the organization (product, strategy, business unit general managers, marketing).
- Identify gaps in VOC data and create new processes where none currently exist.
- Create self-service dashboard of VOC data and insights for internal stakeholder groups.
- Support launch and ongoing measurement of company wide NPS measurement and scoring.
- Research, monitor and collate competitor activity to develop both an ongoing view of threats and opportunities as well as to inform specific proposition development and go-to-market strategies.
- Manage multiple data and insight sources to synthesize a single coherent narrative in response to business issues and support decisions.
- Understand, synthesize, articulate and communicate market forces impacting the Henry Schein One product suite.
- Be an internal subject matter expert on the company's existing portfolio and where it fits into the market landscape (where are we at, above and below parity).
- Work closely with product marketing team to consolidate product level competitive insights into company wide understanding of our product portfolio and where it sits in the market.
- Assist internal strategy team in exploring adjacent markets for build / buy / partner opportunities.
- Provide strategic guidance by identifying and evaluating attractive product, customer and market segments, and developing actionable recommendations.
- Support qualitative and quantitative research projects, presenting recommendations and communicating insights for incorporation into marketing, product and strategic planning.
- Provide insight into key players, competitors, customers, industries and influences that impact the marketplace.
- Develop and administer surveys to Henry Schein One buyers and end users, for market insights and thought leadership content.
Qualifications :
Must have : 8 or more years of increasing responsibility and complexity in strategy, market insights, and qualitative and quantitative research and analysis. Bachelor's degree required.Competitive and market researchExcellent verbal and written communication skills, strong executive presenceProficient storyteller, able to see through large and varied information sources and convey clear, compelling messagesStrong analytical skillsInquisitive self-starterCollaborative strong interpersonal skills and ability to foster cross-team collaborationExcellent understanding of industry practicesStrong proficiency with tools, systems, and proceduresExcellent planning / organizational skills and techniquesExcellent independent decision making, analysis and problem solving skillsOutstanding verbal and written communication skillsExcellent presentation and public speaking skillsExcellent interpersonal skillsAbility to build partnerships at all levels within the companyResolve complex issues