Director, Growth Marketing (MA / Reliance)

Director, Growth Marketing

Humana is a $100+ Billion, Fortune 50, healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United Statesseniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions. As a part of this transformation, Humana is expanding its reach and impact through our portfolio of insurance productsand growth marketing is key to that success. The Director, Growth Marketing will lead omni-channel, go-to-market acquisitions campaigns designed and optimized for efficient conversion. This role is ideal for a performance-driven, data-savvy marketing leader who thrives in an agile ceremony based, fast-paced, and regulated environment. This position will reside within the Marketing Organization which is part of the broader Enterprise Growth team. They will extensively collaborate with the following partners : Portfolio, Media, and Brand, Product, Consumer Insights and Analytics, Marketing Operations, and Marketing Data and Technology.

Role Responsibilities

This role leads the development and execution of growth marketing strategies for Humanas insurance products. In close collaboration with the cross-functional team, this role will be specifically accountable for delivering high-impact go-to-market campaigns across channels that drive leads for our Medicare Advantage insurance products and brands.

Key Responsibilities

• Develop and lead growth marketing strategy for insurance products, including acquisition and conversion campaigns.
• Design and execute omni-channel campaigns, leveraging digital, DRTV, direct mail, paid media, and emerging channels.
• Innovate creative development and testing approach leveraging cutting edge tools including AI.
• Partner with analytics, insights, and media teams to optimize targeting, messaging, and channel mix based on performance data.
• Collaborate closely with Portfolio, Brand Marketing, and Product teams to develop and align marketing efforts with company and business priorities.
• Monitor campaign performance and ROI, using insights to refine strategy and inform future investments.
• Ensure compliance with CMS and regulatory guidelines, working closely with legal and compliance teams.
• Oversee creative development and testing, ensuring campaigns are customer centric, compelling, compliant, and aligned with brand standards.
• Supervise Acquisition AGILE POD, marketing planning and delivery ceremonies, and cross-functional team.
• Manage agency and vendor relationships, driving excellence in execution and innovation.
• Present growth strategies and results to senior leadership, influencing enterprise priorities and resource allocation through an ability to exceptionally articulate concepts visually and verbally.

Impact

This role is essential to Humanas ability to grow its insurance footprint. Your leadership will help attract new members, expand access to care, and reinforce Humanas commitment to putting health first.

Required Qualifications

Preferred Qualifications

Travel : While this is a remote position, occasional travel to Humanas offices for training or meetings may be required.

Scheduled Weekly Hours 40

Pay Range $168,000 - $231,000 per year This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental, and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance, and many other opportunities.

Application Deadline : 09-18-2025

Equal Opportunity Employer It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements.