A company is looking for a Senior Customer Lifecycle Marketing Manager.
Key Responsibilities
Design and implement impactful customer lifecycle campaigns in collaboration with various teams
Optimize customer journeys through experimentation and data analysis
Own end-to-end lifecycle strategy, including audience segmentation and performance analysis
Required Qualifications
8+ years of experience in lifecycle marketing or customer marketing in a global B2B SaaS environment
Strong understanding of market segmentation and campaign automation
Proven experience launching end-to-end lifecycle programs with measurable results
Exceptional project management skills with the ability to manage multiple priorities
Bachelor's degree from a 4-year institution
Lifecycle Manager • Lubbock, Texas, United States