Regional Marketing Director, LATAM

Regional Marketing Director, LATAM

The Regional Marketing Director, LATAM is the senior marketing leader for the region, responsible for developing and owning the comprehensive marketing strategy to drive significant revenue growth. This role will lead a team and collaborate with executive leadership across LATAM sales, global marketing, and partner channels to build a scalable, predictable pipeline engine. As a key member of the marketing leadership team, this individual is fully accountable for the region's marketing performance, budget, and business impact, including new logo acquisition and customer expansion.

This role is a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth. Considering the regional focus, business-level fluency in English, Portuguese, and Spanish is preferred.

What You'll Do

• Own strategic vision, planning, accountable execution and follow-up strategy of LATAM regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth
• Be the key driver of our expansion into the rapidly growing LATAM market, with full ownership of building and executing the regional marketing strategy from the ground up
• Provide direct leadership, coaching, and career development for a team of regional marketing managers, fostering a culture of collaboration, accountability, and professional growth
• Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the LATAM go-to-market (GTM) strategy that drives regional expansion
• Own and manage the complete LATAM marketing budget, including quarterly forecasting, strategic allocation, and ROI analysis to ensure maximum business impact
• Act as the primary marketing business partner to LATAM sales leadership, reporting on performance, providing data-driven insights, and collaborating developing strategies to achieve pipeline and revenue goals
• Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts
• Travel to select regions to provide onsite support for events as needed

What You'll Need

Minimum Qualifications

Preferred Qualifications

Working Conditions & Travel Requirements

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com .