Senior Director, Marketing - Emerging Channels

Senior Director, Marketing - Emerging Channels

At Arctic Wolf, we're not just navigating the cybersecurity landscape - we're redefining it. Our global team of dedicated Pack members is driving innovation and setting new industry standards every day. Our impact speaks for itself : we've earned recognition on the Forbes Cloud 100, CNBC Disruptor 50, Fortune Future 50, and Fortune Cyber 60 lists, and we recently took home the 2024 CRN Products of the Year award. We're proud to be named a Leader in the IDC MarketScape for Worldwide Managed Detection and Response Services and earning a Customers' Choice distinction from Gartner Peer Insights. Our Aurora Platform also received CRN's Products of the Year award in the inaugural Security Operations Platform category. Join a company that's not only leading, but also shaping, the future of security operations.

Our mission is simple : End Cyber Risk. We're looking for a Senior Director, Marketing - Emerging Channels to be a part of making this happen.

About the Role

The Senior Director, Emerging Channels plays a critical role in accelerating growth across Arctic Wolf's key emerging channel segments Managed Service Providers (MSP), Insurance, and AWS / Alliances that will propel the business through its next stage of scale toward $1B in revenue. As a senior leader within the Global Partner Marketing & Growth Studio organization, this individual drives the marketing strategy, alignment, and execution that supports growth within these emerging routes to market. They will ensure clarity and prioritization of marketing investments and opportunities across MSP, Insurance, and Alliance ecosystemsserving as the connective tissue between marketing, sales, product, and partner leadership.

This leader will play a pivotal role in shaping how Arctic Wolf shows up and scales across these channelsdeveloping differentiated value propositions, piloting new go-to-market programs, and innovating the frameworks that enable partners to grow with us. They will champion partner-centric storytelling, thought leadership, and data-driven insights to evolve how we engage with, activate, and measure success across our emerging partner landscape.

The ideal candidate combines strategic marketing acumen with operational excellence, strong communication and negotiation skills, and a proven ability to manage complex partnerships and cross-functional relationships. They bring experience within emerging channels, product familiarity, and a track record of driving measurable business impact through innovative, partner-centric marketing approaches.

This role requires someone who can balance visionary thinking with disciplined execution, build and lead high-performing teams, and influence outcomes across the business while evolving the next generation of Arctic Wolf's partner marketing engine.

Responsibilities

• Lead a team of emerging partner marketers, acting as a player-coach to scale these businesses into significant revenue drivers through integrated marketing strategy and execution.
• Shape the marketing strategy for Arctic Wolf's emerging channels, partnering closely with Growth & Revenue, Product, and Sales leadership to ensure each segment has a clear, differentiated value proposition and go-to-market plan.
• Collaborate with Alliance / AWS, MSP, and Insurance marketing leads to build scalable, repeatable co-marketing frameworks that drive partner engagement, awareness, and demand generation globally.
• Drive strategic alignment across key stakeholders (Revenue, Product, Partner, and Marketing leadership) to inform planning, prioritization, and investment decisions within emerging channel segments.
• Build and deepen senior-level relationships across MSP, Insurance, and AWS / Alliances partners (e.g., Amazon Web Services, Chubb), representing Arctic Wolf Marketing as a trusted and strategic partner.
• Develop and execute ambitious yet achievable marketing plans that fuel growth, guided by data-driven insights and a test-and-learn approach.
• Pilot innovative marketing programs, from incentive-based campaigns to marketplace-led initiatives, that test and validate new ways to influence pipeline and strengthen partner collaboration.
• Leverage data and insights to optimize programs, strengthen ROI, and inform future marketing investments across Arctic Wolf's emerging channels.
• Partner closely with growth marketing, product marketing, brand / corporate events, and technical marketing teams to unify messaging, planning, and accountability for performance across all emerging segments.
• Collaborate with global revenue and marketing teams to integrate emerging channels into broader regional and global GTM strategies.
• Elevate Arctic Wolf's brand and partner advocacy across the ecosystem through storytelling, thought leadership, and partner-focused marketing innovation.

Who You Are

Minimum Qualifications

Preferred Qualifications

On-Camera Policy

About Arctic Wolf

At Arctic Wolf, we foster a collaborative and inclusive work environment that thrives on diversity of thought, background, and culture. This is reflected in our multiple awards, including Top Workplace USA (2021-2024), Best Places to Work USA (2021-2024), Great Place to Work Canada (2021-2024), Great Place to Work UK (2024), and Kununu Top Company Germany (2024). Our commitment to bold growth and shaping the future of security operations is matched by our dedication to customer satisfaction, with over 7,000 customers worldwide and more than 2,000 channel partners globally. As we continue to expand globally and enhance our technology, Arctic Wolf remains the most trusted name in the industry.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate thatby protecting people's and organizations' sensitive data and seeking to end cyber riskwe get to work in an industry that is fundamental to the greater good.

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities.

All wolves receive compelling compensation and benefits packages, including : equity for all employees, flexible time off and paid volunteer days, RRSP and 401k match, training and career development programs, comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services, robust Employee Assistance Program (EAP) with mental health services, fertility support and paid parental leave.