Director of Growth & Analytics, Health Answers by Pfizer

Director Of Growth & Analytics

Health Answers by Pfizer is seeking a dynamic and strategic Director of Growth & Analytics to lead our consumer acquisition and analytics strategy. This role will be instrumental in shaping how we reach, engage, and learn from consumers across digital channels. You will be accountable for driving measurable gains in consumer acquisition, engagement, and retention through data-informed growth strategies and analytics. As a strategic partner to product, technology, content, and marketing teams, you'll ensure our investments and analytics capabilities are tightly aligned with our consumer-first mission and goals. Your work will contribute to delivering meaningful digital experiences that support better health outcomes.

Key Responsibilities

Growth Strategy & Execution

• Lead the development and execution of a comprehensive growth strategy in partnership with our agency, aligned to Health Answers by Pfizer's growth goals and consumer engagement priorities.
• Oversee media planning, buying, optimization, and performance reporting across channels (search, social, display, programmatic, etc.).
• Ensure media investments are data-driven, ROI-positive, and aligned with brand and product objectives.
• Collaborate with creative and content teams to ensure messaging and assets are optimized for paid channels.
• Monitor competitive landscape and emerging media trends to inform strategy and innovation.

Digital Analytics & Insights

Qualifications

Physical / Mental Requirements

Strong analytical skills

Work Location Assignment : Hybrid

Last Date to Apply for Job : 11 / 25 / 2025

The annual base salary for this position ranges from $156,600.00 to $261,000.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share-based long-term incentive program.

We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver / parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits.

Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and / or eligibility.

Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act.

Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.