Sr Product Marketing Manager, Treatment Planning Solutions (TPS) - REMOTE

Sr Product Marketing Manager In Treatment Planning Solutions (TPS)

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably. Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Varian Medical Systems, a Siemens Healthineers company is hiring a Sr Product Marketing Manager in Treatment Planning Solutions (TPS) for the Digital Oncology portfolio. In this role you will be responsible for creating and managing the global commercial product marketing strategies for our growing Digital Oncology portfolio, with a focus on our Eclipse TPS Software. You will be a part of the Marketing team, responsible for the creation and execution of all product activities (value proposition & messaging, product launches, campaigns, lifecycle management, and initiatives). A valuable team member who will collaborate with a global cross-functional team to ensure market success.

What You Will Do :

• Represent the digital oncology product line as a subject matter expert for Treatment planning at trade shows, KOL visits, scientific meetings, and industry working groups.
• Maintain up to date product knowledge and trends including competitor products
• Identify market needs and opportunities via customer research, competitive analyses, and industry expertise.
• Collaborate with Product Management on treatment planning product roadmap to ensure customer needs are met and align on the commercial and marketing strategy.
• Collate, organize, and structure feedback from customers, and GEO Sales & Marketing to ensure customer feedback are fed into product roadmaps and offers
• Lead development and execution of product launches, bringing creativity, vision and brand awareness
• Develop and communicate product insights, positioning, and value proposition throughout the organization crafting alignment around the goals of the company
• Work closely with education, and professional services team to ensure training and deployment needs are designed to ensure effective adoption of our solutions, for the various customer segments, adapting as necessary over time.
• Generate marketing materials and sales training content for use by downstream regional / geographic marketing teams worldwide.
• Partner with GEO marketing leaders to establish consistency in product positioning and branding in all key markets
• Work with Sales to analyze sales trends and develop customer segmentation strategies for targeted product launches, and growth initiatives. Ensure the commercial strategy aligns with local needs and a targeted country approach.
• Works with the Geo Marketing team to identify training needs and opportunities for internal sales team and distributor partners.
• Work with and build key clinical partners with a view to increasing representation at national and international conferences and events and through scientific publications
• Make product obsolescence and discontinuation decisions for lifecycle management in coordination with product management and commercialization team.
• Manage time accordingly so projects / tasks are run on time and escalate when key milestones will not be met.
• Willingness to travel 25-50% of the time
• Fluent in the English language, other language experience desirable
• Perform other duties as assigned

What You Will Have :

What Will Set You Apart :

We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual's potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and / or sexual orientations, and work together, to fight the world's most threatening diseases and enable access to care, united by one purpose : to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.