Brand Designer

Description

Brand Designer Xe.com · Denver, CO (Hybrid)

Description
At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

About This Role
As a Brand Designer at Xe, you will help bring our brand to life across multiple touchpoints, ensuring consistency, clarity, and visual impact. You’ll work closely with marketing, product, and content teams to craft engaging visuals that resonate with a global audience. This role is ideal for a designer early in their career who wants to gain broad experience across campaigns, digital platforms, and product experiences.

OUR PRINCIPLES

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Roles & Responsibilities

• Develop visual concepts for campaigns, digital experiences, product interfaces, and brand communications.
• Collaborate with cross-functional teams including Marketing, Product Design, and Content to deliver cohesive and effective visual assets.
• Contribute to Xe's brand guidelines, ensuring consistent application across all customer touchpoints.
• Create campaign concepts, social media content, digital ads, web visuals, and email marketing templates, generating creatives at scale for the global markets we serve through creative automation.
• Partner with product designers to refine in-app and web UI visuals for a seamless brand experience.
• Produce motion design assets (animations, video content, micro-interactions) for campaigns, digital, and product touchpoints.
• Stay current with design trends, emerging platforms, and fintech industry developments to keep Xe's visual presence fresh and relevant.
• Manage multiple projects with attention to detail, timelines, and stakeholder expectations.

Position Requirements

• 3+ years of experience in visual, brand, or digital design, ideally within fintech, tech, or global consumer brands.
• A compelling portfolio (mandatory) showcasing strong design and motion skills across a range of mediums.
• Strong grasp of typography, color theory, layout, and brand storytelling.
• Proficiency in Adobe Creative Suite, Figma, and motion design tools (After Effects or similar required).
• Experience designing for digital marketing and performance marketing campaigns, social media, product visuals, and UI/UX environments.
• Commercial mindset with the ability to understand business goals and data, and translate them into creative strategy and execution that delivers results.
• Experience with incorporating AI into the creative process, from generative image and video tools to AI-assisted prototyping (e.g. Claude Code), to accelerate brand work without compromising craft and consistency.
• Clear communication and presentation skills to explain design decisions and creative rationale.
• Ability to manage multiple priorities in a fast-paced environment.
• A collaborative mindset and eagerness to contribute to an international, fast-growing team.
  
  XE offers a competitive salary and benefits package. The reasonable estimated pay for this (Salary Exempt or Non-exempt hourly rate) role ranges from ($75,000USD to $90,000USD). Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, XE offers comprehensive and inclusive employee benefits for this role including healthcare, dental and vision benefits, a 401(K) plan, Paid Vacation/ Sick Leave and more.
  
  We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organization that encourages diversity in all respects.
  
  Xe is an Equal Employment Opportunity employer. All qualified applicants will be considered for employment regardless of age, national origin, race, color, disability, religion, sexual orientation, gender identity or expression, or any other characteristic protected under applicable law. We are committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@xe.com
  
  The position responsibilities outlined above are intended to define the general contents and requirements to perform this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.