Performance Marketing Specialist

Performance Marketing Specialist

We are seeking a skilled Performance Marketing Specialist to accelerate our lead generation efforts and optimize marketing strategies in the B2B tech space. This role requires a strategic thinker with a strong background in demand generation, paid media, and lifecycle marketing. You will take full ownership and accountability for developing and executing omnichannel campaigns with a proactive, problem-solving mindset, driving and nurturing high-quality leads through the funnel to achieve measurable business growth.

Key Responsibilities :

Lead & Demand Generation

• Partner with the Head of Marketing and Sales to design and implement strategies that attract and convert qualified leads.
• Build awareness and engagement with target audiences across digital channels.

Content & Email Marketing

Marketing Automation

Paid Media & SEM

Social & Retargeting

Customer Marketing

Analytics & Reporting

Collaboration & Communication

Requirements

Experience : 35 years in demand generation / performance marketing, ideally in B2B tech.

Tools & Platforms : Proficiency with Salesforce Account Engagement (Pardot), Salesforce CRM, GA4 (certification preferred), Looker Studio, and major paid media platforms.

Analytical Skills : Strong data analysis and optimization mindset.

Communication : Clear, confident communicator with strong presentation skills.

Creativity : Ability to develop innovative, test-and-learn campaign strategies.

Preferred Qualifications

Key Performance Indicators (KPIs)

If you are passionate about driving growth through data-driven marketing and meet the qualifications above, we encourage you to apply.