Digital Strategist / Change Management (Adobe Practice)

Digital Strategist / Change Management

We are seeking a dynamic and strategic Digital Strategist / Change Management to lead clients through the change management lifecycle as part of value realization engagements. This role is pivotal in enabling marketing organizations to unlock growth, improve performance, and accelerate digital transformation by aligning people, processes, and platforms. You'll partner with executive sponsors and product owners to activate prioritized use cases, accelerate adoption, and institutionalize new ways of working.

Change Management & Enablement

Lead stakeholder mapping, sponsorship models, and governance; run change impact assessments and readiness plans. Design and deliver enablement (role-based training, playbooks, office hours) for marketers, analysts, data engineers, and journey designers. Orchestrate communication plans and feedback loops to sustain adoption and continuously improve ways of working.

Operating Model & Process Design

Define target operating models for data-driven marketing (RACI, intake, sprint / kanban rituals, QA gates, experiment design). Establish joint marketingdataengineering workflows for audience creation, journey orchestration, content ops, and measurement. Implement control frameworks (privacy, consent, identity governance) aligned to enterprise risk standards.

Adoption & Enablement

Develop role-based learning paths; deliver training, office hours, and communities of practice. Establish feedback loops and behavioral reinforcement mechanisms; measure proficiency and adoption. Coach product owners and change agents to scale outcomes beyond initial pilots.

Implementation Partnership

Partner with program / engineering to align configuration, data, and process to value hypotheses. Support cutover planning, hypercare, and stabilization with measurable adoption gates. Orchestrate pilots and A / B tests; scale successful patterns organization-wide.

Client Leadership

Advise CMOs, CDOs, and Martech leaders on investment choices and value capture; facilitate executive steering sessions. Mentor client product owners and change leads; manage cross-functional squads to deliver releases on a predictable cadence. De-risk programs via RAID management and transparent status, using data-driven checkpoints for go / no-go decisions.

Supervisory Responsibilities : This position will not have direct reports but will be required to mentor junior associates.

Skills and Qualifications :

Bachelor's or Master's degree in business administration, change management, or related disciplines. MBA preferred. 5+ years in management consulting or digital transformation with proven change management leadership (Prosci / ADKAR or equivalent). Hands-on experience translating Adobe Experience Cloud capabilities into activated, measured use cases. Demonstrated success designing operating models and governance for data-driven marketing and journey orchestration. Strong quant orientation : hypothesis framing, experiment design, KPI trees, and benefits realization. Executive presence with exceptional facilitation, storytelling, and stakeholder management skills. Proficiency with Excel and PowerPoint; comfort collaborating with product / engineering, data, and marketing teams.

Preferred Qualifications : Exposure to Adobe marketing technologies.

Primary Location City / State :

Homebased - Conway, Arkansas

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE / Vet / Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.