Director, Brand Strategy - Sports

Director, Brand Strategy for Sports

The E.W. Scripps Company is hiring a Director, Brand Strategy for Sports. This role will oversee Brand Strategy across assigned brands. Lead a team responsible for managing the strategy, execution, and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives.

This is a hybrid role based in our Atlanta office. However, it also could be based out of a different Scripps office (New York, or Cincinnati).

What You'll Do :

• Develop and implement strategy to increase visibility and exposure.
• Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved.
• Manage and coordinate all media, communications, marketing, advertising, and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
• Conceptualize, develop, and implement marketing plans and projects for new and existing initiatives. Manage productivity and effectiveness of those plans and continually optimize for success.
• Devise and execute content marketing plans that promote market leadership and support marketing efforts.
• Produce creative and copy to support best practices for use across consumer, trade, and press outlets.
• Stand out as a brand expert and support industry relationships to deliver and exceed the companys marketing and revenue goals.
• Evolve our corporate and individual brands visions, positioning, and messaging and translate it into consistent tactical brand and creative strategy across all touchpoints.
• Build awareness, drive traffic, and create overall business value to support the growth of the Scripps brands.

What You'll Need :

What You'll Bring :

Applications received by November 3, 2025, will be included in the initial review pool. Candidates whose qualifications align with the needs of the position may be contacted beginning the week of November 10, 2025. To help ensure a fair and consistent hiring process, applicants should direct all communication through the recruiting team. Due to the volume of interest, hiring managers are unable to respond to individual emails. Please apply online to ensure formal consideration.

If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife >

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At Scripps, we are committed to a culture that reflects the audiences and communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and create connections. To successfully deliver on this commitment, we must understand and reflect the values and perspectives those around us embody. That process begins by looking inward to build and celebrate a respectful workplace where everyone feels a sense of belonging and connection. By continuing to cultivate an environment where all employees have a fair chance to succeed, are included, valued, and seen, we will strengthen the connections that drive positive business impact and align with our core purpose.

The E.W. Scripps Company (NASDAQ : SSP) is a diversified media company focused on creating a better-informed world. As one of the nations largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery, and Laff. Scripps is the nations largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps long-time motto is : "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.