Talent.com
Marketing Director - Highly Regulated CPG (San Jose)

Marketing Director - Highly Regulated CPG (San Jose)

Consumer Capital ManagementSan Jose, CA, US
16 hours ago
Job type
  • Part-time
Job description

LOCATION : Remote (preferred : Austin, San Francisco, Chicago)

REPORTS TO : Head of Brand

POSITION OVERVIEW

This role is with our highly regulated CPG portfolio company, JOEY. As part of a growing startup backed by a larger portfolio, you will have the opportunity to contribute directly to the companys growth and success while working within the structure and discipline needed to thrive in a regulated CPG sector.

As Marketing Director for JOEY, you will lead the planning and execution of the brands 2026 consumer launch. This role is equal parts strategic architect and hands-on operatordesigning the launch roadmap while also executing campaigns, partnerships, and digital activations that introduce JOEY to consumers.

You will collaborate closely with the Growth Lead to align DTC marketing with omnichannel strategy, ensuring retail and digital efforts reinforce each other. The role demands expertise in consumer-facing brand building, digital media in regulated categories, and a proven ability to bring disruptive products to market.

This is not a manager-of-managers position. Instead, you will work in a lean team environment, supported by external partners, where your experience and executional drive directly shape how JOEY enters the market.

KEY RESPONSIBILITIES

  • Launch Leadership Own the end-to-end 2026 launch strategy and execution, balancing brand-building, digital campaigns, and retail activations.
  • Marketing Strategy Development Build annual and quarterly plans that set vision while driving near-term brand awareness and trial.
  • Omnichannel Alignment Partner with the Growth Lead to ensure DTC and retail marketing strategies are tightly integrated.
  • Digital & Media Expertise Lead the design and execution of paid, earned, and owned media campaigns in compliance-heavy environments.
  • Partnerships & Cultural Integration Build partnerships with media, cultural platforms, and brand collaborators that extend JOEYs reach and credibility.
  • Hands-On Campaign Development Write briefs, manage creative development, and execute activations with agencies, freelancers, and cross-functional partners.
  • Consumer Insight Application Translate consumer data and research into actionable positioning and campaigns.
  • Regulatory Stewardship Ensure all marketing adheres to compliance standards while maximizing creative expression.

QUALIFICATIONS

  • 15+ years of marketing experience in consumer brands / CPG, including significant launch leadership.
  • Proven success building and launching consumer-facing brands, ideally in regulated categories (alcohol, cannabis, OTC, fintech, or similar).
  • Expertise in digital media, influencer programs, and strategic partnerships.
  • Experience working cross-functionally with growth, sales, and creative teams.
  • Ability to balance vision-setting with hands-on execution in a small, entrepreneurial team.
  • Deep understanding of navigating regulatory constraints in creative brand building.
  • Create a job alert for this search

    Director Marketing • San Jose, CA, US

    Related jobs
    • Promoted
    • New!
    Marketing Director - Highly Regulated CPG (San Jose)

    Marketing Director - Highly Regulated CPG (San Jose)

    Consumer Capital ManagementSan Jose, CA, United States
    Full-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 14 hours ago
    • Promoted
    • New!
    Marketing Director - Highly Regulated CPG (Santa Clara)

    Marketing Director - Highly Regulated CPG (Santa Clara)

    Consumer Capital ManagementSanta Clara, CA, US
    Part-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 16 hours ago
    • Promoted
    Director of Marketing Operations

    Director of Marketing Operations

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Director of Marketing Operations to design, optimize, and manage their U.Key Responsibilities Own and optimize the U. Maintain attribution models and performance trackin...Show moreLast updated: 30+ days ago
    • Promoted
    Product Marketing Director

    Product Marketing Director

    VirtualVocationsSan Jose, California, United States
    Full-time
    A company is looking for a Product Marketing and Strategy Director.Key Responsibilities Craft and refine AI-forward product narratives that distinguish the company in the social good market Cond...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Manager of Strategic Marketing

    Senior Manager of Strategic Marketing

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Senior Manager of Strategic Marketing to lead the development and execution of marketing strategies and tactics. Key Responsibilities Develop and execute marketing plans...Show moreLast updated: 1 day ago
    • Promoted
    Marketing Director - Highly Regulated CPG

    Marketing Director - Highly Regulated CPG

    Consumer Capital ManagementHayward, CA, United States
    Full-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 3 days ago
    • Promoted
    Senior Marketing Director

    Senior Marketing Director

    VirtualVocationsSan Jose, California, United States
    Full-time
    A company is looking for a Senior Marketing Director (B2B).Key Responsibilities Develop and execute PR / media strategies for top-tier and industry publications Write and edit marketing content, i...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Director - Highly Regulated CPG (Hayward)

    Marketing Director - Highly Regulated CPG (Hayward)

    Consumer Capital ManagementHayward, CA, US
    Part-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 16 hours ago
    • Promoted
    • New!
    Marketing Director - Highly Regulated CPG (Fremont)

    Marketing Director - Highly Regulated CPG (Fremont)

    Consumer Capital ManagementFremont, CA, US
    Part-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 16 hours ago
    • Promoted
    • New!
    Sr. Director, Product Marketing

    Sr. Director, Product Marketing

    Rakuten RewardsSan Mateo, CA, United States
    Full-time
    Rakuten International is a division of Rakuten Group, Inc.Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, Cal...Show moreLast updated: 5 hours ago
    • Promoted
    Director, Technology Marketing & CDP

    Director, Technology Marketing & CDP

    Tailored BrandsDublin, CA, US
    Full-time
    We operate retail stores in all 50 states and Canada.Bank, Men's Wearhouse and Tux, and K&G Fashion.Our Canadian stores are operated under the brand name of Moores in ten provinces.Our purpose is t...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Director

    Marketing Director

    VirtualVocationsSan Francisco, California, United States
    Full-time
    A company is looking for a Director of Marketing.Key Responsibilities Lead global marketing strategy to enhance brand visibility and market expansion Build and execute integrated campaigns align...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsHayward, California, United States
    Full-time
    A company is looking for a Director of Product Marketing.Key Responsibilities Shape and execute marketing strategy for Client Solutions, ensuring clear positioning and messaging Develop and impl...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Global Strategic Marketing Manager

    Global Strategic Marketing Manager

    VirtualVocationsFremont, California, United States
    Full-time
    A company is looking for a Strategic Marketing Manager, Heavy Industry Water.Key Responsibilities Conduct market, customer, and competitive analysis to guide strategic direction Lead the develop...Show moreLast updated: 6 hours ago
    • Promoted
    • New!
    Director, Commercial Marketing - MedTech robotics (San Francisco)

    Director, Commercial Marketing - MedTech robotics (San Francisco)

    HealthCare Recruiters InternationalSan Francisco, CA, US
    Part-time
    Director of Commercial Marketing for a successful surgical robotics company in the Bay Area.This role is central to shaping our go-to-market strategy, driving adoption of.Build audience-centric str...Show moreLast updated: 16 hours ago
    • Promoted
    Director of Lifecycle Marketing

    Director of Lifecycle Marketing

    VirtualVocationsSan Jose, California, United States
    Full-time
    A company is looking for a Director of Lifecycle Marketing.Key Responsibilities Develop and own the end-to-end lifecycle marketing strategy, focusing on customer acquisition, engagement, retentio...Show moreLast updated: 30+ days ago
    • Promoted
    Sr. Director, Product Marketing

    Sr. Director, Product Marketing

    RakutenSan Francisco, CA, United States
    Full-time
    Rakuten International is a division of Rakuten Group, Inc.Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, Cal...Show moreLast updated: 1 day ago
    • Promoted
    Sales and Marketing Director- San Jose, CA- relocation bonus offered

    Sales and Marketing Director- San Jose, CA- relocation bonus offered

    Oakmont Senior LivingSan Jose, CA, United States
    Full-time
    Managed by Oakmont Management Group, we provide exceptional quality, comfort, and care with five-star services and amenities. Residents enjoy a rewarding lifestyle with individualized comprehensive ...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Director - Highly Regulated CPG (San Francisco Bay Area)

    Marketing Director - Highly Regulated CPG (San Francisco Bay Area)

    Consumer Capital ManagementSan Francisco Bay Area, US
    Part-time
    Remote (preferred : Austin, San Francisco, Chicago).This role is with our highly regulated CPG portfolio company, JOEY.As part of a growing startup backed by a larger portfolio, you will have the op...Show moreLast updated: 16 hours ago
    • Promoted
    Marketing Director

    Marketing Director

    Culture BiosciencesSouth San Francisco, CA, US
    Full-time
    Culture's mission is to simplify bioprocess development and make it as fast and easy to scale bioprocesses, as it is to scale software. With this mission, Culture's first offering enables biopharma,...Show moreLast updated: 25 days ago