VP, Global Marketing

Vice President, Global Marketing

Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values - Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence - drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more.

We are on a journey of global growth at an important time in the Cybersecurity profession and are seeking a Vice President, Global Marketing to help us grow. You will have proven marketing leadership experience, preferably with a global non-profit association with certification programs, to develop, direct, implement and champion a highly effective global marketing strategy.

The Vice President, Global Marketing will lead the development and execution of global marketing strategies focused on driving member engagement, product adoption, exam and training revenue, and digital commerce growth. This role leads efforts in product marketing, performance and progression marketing, eCommerce, B2B enterprise marketing, and channel partner marketing. You will be an agile leader, who can balance strategy with the ability to react and adapt quickly to an ever-changing market and customer environment. The role requires thinking from "outside in" based on a rigorous approach to understanding the market / customer with a strong understanding for analytics, navigates complex issues and is comfortable with the change management necessary to drive transformation.

Whilst this role does not manage brand strategy or the creative department, which is managed by the EVP of Corporate Affairs, close coordination with those functions is required.

Responsibilities

Develop and lead the global marketing strategy across product marketing, progression / lifecycle marketing, digital marketing, and eCommerce to drive member engagement, growth, and revenue

Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification

Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team

Direct the strategy and positioning for product go-to-market efforts, working with the team to develop messaging, value propositions, and launch plans for certifications, training programs, and membership benefits

Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences

Drive digital marketing strategy including SEO / SEM, paid media, email, and marketing automation, ensuring team execution aligns with performance benchmarks

Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2's digital properties

Build and own direct marketing strategies for B2B enterprise customers, including account-based marketing (ABM), industry campaigns, and pipeline acceleration tactics

Create and manage global channel partner marketing programs, enabling partner success through scalable campaigns, co-branded assets, and sales enablement tools

Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals

Manage marketing budgets, agencies, and cross-functional collaboration to ensure efficient, high-quality execution of campaigns and initiatives

Foster a culture of innovation, accountability, and continuous improvement across the marketing function

Perform miscellaneous duties as assigned

Behavioral Competencies

Excellent communication and presentation skills, both written and verbal

Strong interpersonal and collaboration skills, with the ability to influence at all levels

Ability to multitask in a fast-paced changing environment, whilst maintaining a strategic focus and high attention to detail

Results oriented, focused on achieving measurable outcomes

Management Responsibility

Expert knowledge and experience in directing and leading a global team in the processes and tools for the creation and promotion of different content formats, for both digital and traditional marketing formats

Lead, coach and develop a global marketing team, setting clear priorities, performance expectations, and career development paths

Qualifications

Advanced knowledge and leadership in creative communication, eCommerce and product marketing

Expert level knowledge and experience directing others in effectively managing the utilization of external services (e.g., product or platform vendors, service providers, contractors, consultants, outsourced functions)

Passionate about marketing and customer focused

Strategic marketing planning capability with advanced knowledge and experience of developing digital marketing, global eCommerce, product and channel marketing strategies.

Experience working with different executive stakeholders and managing expectations

Experience with global associations that service multiple member @types, preferably including certifications - managing the marketing operations function which includes marketing tech stack (Marketing Cloud), campaign management capabilities, and email optimization.

Experience with website and related eCommerce platform experience with products like Sitecore, CMS etc

Advanced knowledge of digital marketing strategies

Education and Work Experience

Bachelor's degree in Marketing or related field is required, Master's degree in Marketing or related field is preferred

Minimum of 15 years related marketing operations, leadership and brand-building experience

Physical and Mental Demands

Up to 20% travel required

Work normal business hours and extended hours when necessary

Remain in a stationary position, often standing or sitting, for prolonged periods

Regular use of office equipment such as a computer / laptop and monitor computer screens

Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Job Locations US-Remote