Vendi is hiring : Digital Media Manager in Madison

Overview

As a Digital Media Manager, you’ll work alongside exceptional professionals to develop and execute comprehensive paid digital media campaigns across multiple channels including search, social media, programmatic display and streaming platforms. This role offers the perfect blend of strategic thinking and hands-on campaign management, where you’ll analyze performance data and drive measurable results for top-tier clients. We’re seeking a detail-oriented professional with 3 years of digital media management experience who thrives in both independent and collaborative settings, bringing strong communication skills and a passion for staying ahead of digital marketing trends.

Key accountabilities

Media strategy and planning

Actively participate in team kick-off and brainstorming meetings with the intention of bringing great ideas to life

Independently develop strategic media plans to meet client goals and objectives

Stay abreast of new technologies, trends and media consumptions habits

Develop an understanding of planning tools available to support the media planning process

Knowledge of digital and traditional media channels and how they work together to drive results

Present strategies, plans, analysis and results to agency and client teams with confidence and credibility

Campaign management & execution

Build and manage paid digital media campaigns within various ad platforms, such as :

Google / Bing Ads

Social (Facebook / Instagram, LinkedIn, TikTok, X, Snapchat, etc.)

Self-service DSPs (Basis, StackAdapt, Illumin, etc.)

Streaming audio and video services

Effectively manage campaigns to ensure advertising is delivered as planned and on budget; monitor campaign performance against established marketing goals, budgets and metrics

Work closely with the client team to ensure plan execution is consistent with overall marketing and communication objectives

Media negotiation & buying

Negotiate and purchase all forms of paid media

Establish relationships with media representatives

Negotiate for best possible rates and added value

Review invoices and delivery reports for accuracy

Request makegoods as needed

Traffic

Traffic creative assets with accuracy and to meet deadlines

Reporting & analysis

Establish key performance metrics that accomplish client goals; analyze and report regularly to agency team and clients

Well-rounded knowledge of campaign metrics and analytics tools

Able to provide insightful observations and key learnings supported with data

Communicate with internal and external teams to implement tracking strategies to effectively measure and report on campaign KPIs

Create UTMs

Coordinate pixel placements and goal conversions

Consult on GTM and GA / GA4 configuration and troubleshooting

Create custom data views and client reporting dashboards that effectively communicate the impact of media spend

Ensure paid media expenses are tracked with accuracy on a monthly basis to confirm campaigns are pacing and spending to budget as planned

Provide campaign optimization recommendations related to strategies, tactics, budgets, bidding, testing, targeting and creative

Mentorship

Contribute to junior team members development by helping to train, onboard and monitor progress

Share best practices, media principles and insights both internally and externally

Education and skills

3 years of experience in managing digital media campaigns, media planning and buying

Knowledge of common paid media platforms, tools and related terminology

Proficient in using Microsoft Excel and / or Google Sheets

Bachelor’s degree in a relevant field of study; agency experience a plus

Exceptional organization and planning skills with great attention to detail

Creative problem-solver who is curious and a critical-thinker

Effective time management skills

Collaborative, responsive, supportive, agile and efficient

Extremely high-level verbal and written communication skills and strong presenter

Actively engaged in media and culture

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