Sr Manager, Paid Media

Job Description

Job Description

We're looking for a results-driven, strategic Senior Manager of Paid Media to lead planning, execution, and optimization of top-of-funnel (ToF) media channels across Magic Spoon’s rapidly expanding omnichannel business, driving both DTC and retail growth. You will own our top of funnel multi-channel Paid Media program, collaborating with agency, external, and internal partners. With a performance mindset, rigorous execution and a rich understanding of our consumer you will play a critical role in growing consumer demand across all sales channels and helping fuel our next phase of growth.

This is a full-time, hybrid role (Tues, Weds, Thurs in the NYC Tribeca office).

As Senior Manager, Paid Media you’ll :

• Lead management and execution of ToF media channels, collaborating with external partners and onboarding new ones where necessary.
• Oversee : Podcast, Influencer, Video (e.g. YouTube, OLV, CTV, linear TV) and Programmatic media.
• Lead measurement approach and testing roadmap for all channels, leveraging various methodologies such as MMM, MMT, survey data and lift testing.
• Partner with agencies and internal stakeholders to ensure alignment on media strategy and execution.
• Provide consolidated POVs and feedback across teams for streamlined communication.
• Contribute strategic input to creative production and concept development.
• Collaborate on creative production processes to ensure assets are media-optimized and insights-driven.
• Forecast, track, and manage ToF budgets in partnership with Finance, ensuring efficiency and interconnectivity across teams.
• Monitor campaign performance and deliver insights for optimization.
• Partner with Retail and cross-functional teams on ad-hoc projects and insight sharing.
• Ensure media learnings inform broader marketing and business strategies.

Requirements

Benefits