Digital Marketing Specialist

Omnichannel Digital Marketing Campaign Manager

Collaborate with key stakeholders to plan, develop, execute, and measure omnichannel digital marketing campaigns that drive marketing qualified leads. Leverage customer data to deliver the right message / content throughout the buyer journey, from awareness to customer loyalty.

Conduct competitor and customer analysis, and develop campaigns brief including competitor position, audience personas, USP, brand positioning, messaging architecture, audience personas, tactical plan and allocations of media spend.

Build, execute, and optimize on digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search / social platforms, organic traffic sources, and other channels. Allocate and optimize media spend across channels to maximize ROAS.

Work through content strategy as a key pillar for the campaign. Write high-quality copy for website, landing pages, emails, paid ads, etc. Construct emails and landing pages based on approved templates, and collaborate with technical writers and designers for other campaign artifacts. Align messages, artwork, and downloads with relevant buyer stage.

Conduct regular analysis of campaigns and make recommendations on how to optimize outcomes; must ensure all tracking mechanisms are in place and working for all campaigns. Compile analysis into monthly reports or when needed by management. Measure key results to drive objectives (OKRs).

Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy-to-understand charts, graphics, and visuals to effectively support conclusions and communicate the message to stakeholders across the organization. Support weekly, monthly, and quarterly reporting cadences.

Additional Skills & Qualifications

Bachelor's Degree in Marketing, Advertising or a related field, or equivalent education and work experience, required.

Minimum of 5 years of experience in B2B marketing.

Intermediate / Advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.

Intermediate / Advanced knowledge of Google Analytics, UTM codes, and LookerStudio.

Intermediate / Advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).

Intermediate / Advanced knowledge of buyer journey, personas, and overall lead nurture process.

Intermediate / Advanced knowledge of marketing automation (list management, email, landing page, forms, etc.).

Intermediate / Advanced knowledge of Google Ads and LinkedIn Ads (other platforms helpful).

Intermediate knowledge of CMS (WordPress, Joomla, Drupal, etc.) and HTML.

Intermediate knowledge of content distribution networks (Vimeo, YouTube, etc.)

Intermediate knowledge of social media networks.

Intermediate knowledge of SEO (on-page, off-page, link building).

Intermediate knowledge of remarketing and conversion tracking (tracking / conversion pixels).

Intermediate knowledge of display networks.

Prior work experience in related microbiology and / or life science industry a plus.

Pay and Benefits

The pay range for this position is $40.00 - $42.00 / hr.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following : Medical, dental & vision; Critical Illness, Accident, and Hospital; 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available; Life Insurance (Voluntary Life & AD&D for the employee and dependents); Short and long-term disability; Health Spending Account (HSA); Transportation benefits; Employee Assistance Program; Time Off / Leave (PTO, Vacation or Sick Leave).

Workplace Type

This is a fully onsite position in Los Angeles, CA.

Application Deadline

This position is anticipated to close on Nov 12, 2025.

About TEKsystems

We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe, and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.