eCommerce and Digital Marketing Manager
Overview
Opportunity : eCommerce and Digital Marketing Manager
The eCommerce Marketing Manager is responsible for the day to day, hands-on management and execution of eCommerce marketing tactics, strategies, and promotions for our growing collection of hotels.
Position Requirements
- Manage and drive overall digital marketing strategies including search engine optimization (SEO), search engine marketing (SEM), and social presence (social reputation and social media).
- Active involvement in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability.
- Provide local market insights and recommendations.
- Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders.
- Assist / Oversee / Manage hotel listings and content on online travel agency websites in partnership with the Revenue Management Department.
- Direct local marketing initiatives such as Google My Business, Yahoo, and Bing listings.
- Lead project life cycle through requirements gathering, design, development, testing, and launch.
- Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media.
- Provide eCommerce and digital marketing communication, education, and training to geographically diverse portfolio of hotels.
- Research and help to identify business opportunities for technologies and tools which enable operational efficiencies and report findings and conclusions.
- Constantly update job knowledge by participating in educational opportunities (conference, workshops, and industry events), reading professional publication, and maintaining network of industry players.
Experience
- 2-3 years of Internet marketing or eCommerce experience in hospitality industry or related field.
- Bachelor’s Degree in Hospitality or Hospitality marketing a plus.
- Strong project management skills required.
- Strong understanding of traditional and online marketing.
- Content Management and web analytics experience.
- Knowledge of website production with a firm grasp of website fundamentals.
- Ability to independently manage multiple tasks and projects.
- Two or more years’ experience analyzing and reporting web traffic and eCommerce sales metrics.
- Fully up to date on current eCommerce sales tools and techniques.
- Website development experience a plus.
- Willingness to travel.
HHM Benefits and Perks
- Competitive wages for full time and part time opportunities
- Medical, Dental and Vision Health Insurance
- Paid Time Off
- 401k Company Match
- Free Basic Life Insurance
- Travel Discounts
- Commuter Transit and Commuter Parking Benefits
- Employee Assistance and Wellness Program
- Educational / Professional Development
- Referral Bonus Program
Work Environment and Context
- Work schedule varies and may include working on holidays, and weekends.
- Requires standing for extended periods, walking, pushing, lifting up to 25, bending and reaching.
What We Believe
People Are Our Capability Hearts That Serve Only Excellence Stay Nimble - Own It
About Us
HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law.
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