Paid Ads Specialist (Project-Based)

About the Job We’re seeking a Paid Ads Specialist to audit, develop, manage, and optimize paid campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).

This role is ideal for a freelancer or contractor who thrives in a fast-moving environment, is data-driven, and can own the full paid ads process from strategy through reporting.

Work may be ongoing part-time or project-based depending on performance and budget alignment.

Why Work With Us At CrucialPoint Agency, we pride ourselves on creating exceptional results-driven retention programs for our diverse range of ecommerce clients.

As a Designer, you'll have the opportunity to work with amazing brands and be at the forefront of the industry.

We foster a collaborative and supportive work environment where your ideas and contributions are valued.

Additionally, we offer room for growth, flexible scheduling, and a competitive hourly rate.

Responsibilities :

• Working with the Agency Marketing Manger, develop and execute paid ad strategies aligned with company objectives Build and manage campaigns across Google Ads, Meta (Facebook / Instagram), and LinkedIn Conduct keyword research, audience segmentation, and budget allocation Create ad copy, basic visuals, and A / B test variations Monitor and analyze campaign performance; provide actionable insights and optimizations Deliver regular reports on spend, performance, ROI, and recommendations Stay up to date with platform updates and best practices Qualifications : Proven experience running successful paid ad campaigns (Google Ads & Meta required; LinkedIn or TikTok a plus) Strong understanding of CPC, CPM, CTR, ROAS, and attribution models Comfortable working with small budgets and maximizing ROI Experience in a B2B, B2C, or eCommerce / retention-focused environment a plus Self-starter who can work independently in a contract / project-based role Excellent communication and reporting skills Detail-oriented, organized, and able to manage multiple projects simultaneously.

Audit + Launch Project Scope Phase 1 :

Deliver audit report with :

Phase 3 :