Marketing Manager

Marketing Manager

This role is based in our Chicago Office. As a vital member of the show management team, you will collaborate closely with the Group Event Director and Marketing Lead to develop and execute comprehensive event marketing strategies across both digital and traditional channels. This role offers the opportunity to make a significant impact on our marketing initiatives while working with one of the worlds leading exhibition organizers in the engineering sector.

Role Accountability and Duties :

• Collaborate with the Group Event Director and Marketing Lead on determining the marketing strategy for IME's show brands and ensure alignment with portfolio and event goals
• Create, manage, develop, and produce attendee and exhibitor promotional campaigns
• Analyze and understand attendee segments and personas to deliver marketing campaigns that drive attendance for show brand and meet the event's objectives and KPIs
• Responsibility for tactical execution of marketing campaigns
• Partner with the central marketing team to ensure IME's event presence and experiences bring the show brands to life and align with business priorities and event messaging
• Partner with cross-functional teams to develop themes, ideas, concepts, and schedules : sales, event management, digital marketing, graphics, email deployment, web development, data, operations, and conference
• Oversee the development and production of digital and printed collateral for in-person and virtual events
• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and event marketing campaigns
• Develop relationships with external media partners to build barter and advertising opportunities for the event(s)
• Ownership of website content and ensuring accuracy and timeliness of information
• Manage marketing costs and budgets
• Post-show analysis of marketing campaigns including the coordination of post-show surveys
• Ability to travel 15% of the time and work across time zones

What you bring to the team :

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it see what our colleagues have to say.

The salary range for this role is $60,000- $70,000 based on experience.