Data Analyst III

Job Description

Overview

Fanatics Betting & Gaming is seeking a Data Analyst III to play a key role in optimizing and scaling our VIP program through data-driven insights. This position will focus on performance tracking, reporting, and ad-hoc analysis to drive strategic decision-making and enhance customer engagement. You will be responsible for building and maintaining Tableau dashboards, writing SQL queries, and leveraging automation and data engineering best practices to extract and analyze large datasets in a scalable fashion. Your insights will directly impact sales operations, customer reinvestment strategies, and VIP journey optimization, helping to create a seamless, high-value experience for our most engaged users.

Key Responsibilities

• Build and maintain Tableau dashboards to visualize VIP program performance and key business metrics.
• Develop SQL queries to extract, analyze, and manipulate large datasets, driving customer engagement insights.
• Collaborate with analytics engineering teams to build and maintain data pipelines for VIP related data.
• Analyze sales operations, customer reinvestment trends, and engagement behaviors to inform VIP program strategy.
• Develop predictive models to optimize customer segmentation, routing, and personalized VIP journeys.
• Provide data-driven recommendations to improve customer relationships, maximize engagement, and enhance the VIP experience.
• Automate reporting processes and streamline data workflows for efficiency and scalability.
• Effectively communicate insights to commercial, marketing, operations, and executive leadership teams to drive strategic initiatives.

Experience & Skills

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.