Director, Predictive Marketing Analytics

About the Role

We are seeking a Director of Predictive Marketing Analytics with 9–12 years of experience to lead, scale, and elevate our predictive marketing analytics capabilities. This leader will guide a team to deliver high-impact insights, predictive models, and frameworks that shape marketing strategy, optimize investment, and directly influence growth.

What You’ll Do

• Lead predictive modeling projects such as lead scoring, customer lifetime value (LTV), opportunity propensity, and other advanced analytics use cases.
• Develop and implement advanced attribution models (multi-touch, algorithmic, or data-driven) to measure true campaign effectiveness.
• Apply machine learning and statistical techniques to drive segmentation, personalization, and optimization of audience targeting.
• Develop, validate, and deploy statistical and machine learning models using R, Python, or STATA to drive marketing and business growth.
• Maintain deep knowledge of industry trends and best practices to ensure analytics tools and models reflect cutting‑edge approaches.
• Actively communicate the impact of predictive analytics to non‑technical partners through clear insights and recommendations.

Leadership Responsibilities

What We’re Looking For

The US annualized base salary range for this position is $207,000.00–$311,000.00.

Hybrid Work

Our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration while also providing flexibility to work remotely part of the week. This role must attend our local office for part of the week; the exact schedule will be determined by the hiring manager.

Zendesk is an equal‑opportunity employer and we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration without regard to race, color, religion, national origin, age, sex, gender identity, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law.

#J-18808-Ljbffr