Marketing DirectorAL Homes • Cupertino, CA, US

Marketing Director

AL Homes • Cupertino, CA, US

9 days ago

Job type

Full-time

Job description

Job Description

Salary range : $120,000 - $160,000

For this role, Chinese / Mandarin speaking is a must.

Strategy & Leadership

Define and own AL Homes’ brand, positioning, and messaging framework.
Build and execute the annual marketing plan to drive homeowner and investor demand.
Partner with sales leadership to align marketing campaigns with revenue targets.

Demand Generation & Campaigns

Oversee multi-channel campaigns : direct mail (EDDM), paid ads, email marketing, and sponsorships.

Develop neighborhood-targeted campaigns to reach homeowners and investors directly.

Create compelling marketing collateral : flyers, brochures, yard signage, event displays, videos.

Events & Community Engagement

Lead the planning of open houses, showcases, broker tours, and community events.

Manage logistics including venues, catering, signage, AV, permits, and staffing.

Build partnerships with city councils, policy groups, and community associations.

Track event attendance, engagement, and ROI, ensuring leads flow into Salesforce / LeftMain.

Marketing Operations

Own campaign tracking through Salesforce / LeftMain, UTM structures, and GA4.

Manage vendors, contractors, and agency partners for creative, events, and media buys.

Ensure consistent brand storytelling across all homeowner and investor touchpoints.

Analytics & Reporting

Build and monitor marketing dashboards in Salesforce / LeftMain.

Track CPL, CAC, MQL→SQL conversion, and marketing contribution to contracts signed.

Provide regular performance updates and insights to executive leadership.

What We’re Looking For

7+ years of marketing experience, including 3+ years in a leadership role.

Strong background in real estate, housing, or community-driven industries .

Proven track record of driving pipeline impact through events, direct mail, and campaigns .

Familiarity with CRM and marketing systems (Salesforce, LeftMain, GA4).

Excellent organizational and leadership skills; strong cross-functional communicator.

Comfort with occasional evening / weekend work during events.

Why Join Us

Be part of a team reshaping California’s housing market through innovation and policy.

Lead marketing at the intersection of real estate, policy, and community building .

Direct access to executive leadership and high-visibility projects.

Competitive compensation, growth opportunities, and mission-driven culture.

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Marketing Director • Cupertino, CA, US

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