Senior User Acquisition (UA) Manager

Pixlr GroupRaleigh, NC, US

15 days ago

Job type

Full-time

Job description

Senior UA Manager

Pixlr is one of the world's leading photo editing platforms, helping millions of users transform creativity into stunning visuals every month. Our subscription-driven apps are powered by cutting-edge AI. We're looking for a hands-on Senior UA Manager to scale our subscriber base and drive sustainable growth.

Paid Acquisition Management

Manage and scale campaigns across Meta, Google, TikTok, Apple Ads, DSPs, and emerging channels.
Allocate and optimize large budgets to maximize ROAS and user quality.

Creative & Funnel Optimisation

Build and test ad creatives, user funnels, and paywalls in partnership with product and design teams.

Conduct A / B tests across ads, trials, onboarding, and pricing models.

Attribution & Measurement

Implement attribution strategies across SKAdNetwork, MMPs, and internal BI tools.

Analyse trial-to-paid conversion, retention, and CAC payback metrics.

Performance Monitoring & Reporting

Track KPIs (ROAS, CPI, LTV, retention) and generate actionable insights.

Present findings and recommendations to stakeholders.

Partnerships & Growth Initiatives

Manage agency and platform relationships, leveraging beta programme access.

Support App Store Optimisation (ASO) and organic acquisition strategies.

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User Acquisition Manager • Raleigh, NC, US

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