Senior Digital Experience Manager

Site Name : USA - Pennsylvania - Philadelphia, USA - North Carolina - Durham

Posted Date : Nov 18 2025

We are seeking a dynamic and tenured Digital Experience Manager to join our team. The Digital Experience Manager will partner directly with marketers to recommend, plan and execute omnichannel marketing campaigns. This individual will be responsible for planning, documenting and overseeing the execution of marketing campaigns across an internal and external cross-functional team campaign delivery team. The ideal candidate will bring a wealth of experience in channel marketing, technical marketing operations and / or campaign operations, combined with a strategic mindset and a proven track record of driving successful omnichannel marketing campaigns.

Key Responsibilities :

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following :

Campaign Planning : Collaborate with cross-functional partners to achieve campaign delivery. Translate brand marketing strategies into functional omnichannel plans by leveraging platform and channel knowledge.

Campaign Management : Develop / document requirements and guide the implementation and delivery of digital omnichannel campaigns (e.g. email, display, social, SMS). Facilitate communication between brand teams, technical / content delivery teams and agency teams. Ensure on-time and flawless deployment of campaigns.

Cross-Functional Collaboration : Work closely with internal teams (brand marketing, creative, analytics, technical delivery) and external partners to ensure cohesive campaign execution and to champion the adoption, design, expansion and measurement of omnichannel marketing programs to healthcare professionals and consumers.

Performance Analysis : Ensure omnichannel marketing plans are measurable and that campaigns, tactics and journeys are configured to properly measure key performance indicators and high value actions. Partner with analytics on measurement; cycle insights back to future marketing campaigns to help achieve desired outcomes.

Personalization : Advocate for the use of customer insights, customer signals, and customer data to optimize the customer experience, personalize marketing efforts, and improve customer engagement.

Innovation : Stay up to date with industry trends and emerging marketing technologies to drive innovation within campaigns.

Efficiency and Quality : Support the use of standard service delivery tools, platforms and processes with cross-functional partners. Seek out opportunities for continuous improvement, in pursuit of optimizing the campaign management and delivery process. Identify and escalate needs and opportunities for process enhancement and operational support. Identify and remediate quality issues in a timely manner.

Why You? Basic Qualifications :

We are looking for professionals with these required skills to achieve our goals :

Bachelor's Degree in Marketing, Business, or related field.

10+ years of experience in channel marketing, marketing operations, project management or similar functions.

Experience in documenting business and technical requirements and managing and executing successful omnichannel marketing campaigns.

Experience in marketing automation tools / platforms, including Salesforce Marketing Cloud, Tealium, and JIRA.

Experience in martech integrations including DAM systems, CMS, CDP, and preference / consent management platforms.

Preferred Qualifications :

If you have the following characteristics, it would be a plus :

Master's Degree preferred

Experience in developing collaborative and productive relationships with key stakeholders in a matrixed setting.

Agile experience preferred but not required

Ability to work in a fast-paced environment and adapt to changing priorities.

Excellent communication, presentation, and interpersonal skills.

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas : respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

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