Vice President, Marketing Strategy

Vice President, Marketing Strategy

About the Company

Premier professional rugby league

Industry

Sports

Type

Privately Held

Founded

2016

Employees

501-1000

About the Role

The Company is actively seeking a dynamic Vice President of Marketing Strategy to lead the development and execution of a robust marketing plan. This role is crucial for amplifying our brand’s presence both nationally and internationally, ensuring that our positioning remains modern, engaging, and culturally relevant. We are looking for a visionary leader with substantial experience in brand strategy, fan engagement, acquisition, and a strong grasp of digital marketing channels. You will play a key role in driving revenue through innovative ticketing and sponsorship marketing initiatives while leveraging data and insights to enhance fan experiences and optimize marketing outcomes.

The ideal candidate will have at least 10 years of leadership experience in marketing, ideally within fast-paced, growth-oriented environments. A data-driven mindset is essential, along with the proven ability to lead multi-channel marketing campaigns and manage key performance indicators effectively. Strong leadership and team-building capabilities are a must, as well as the aptitude to collaborate across centralized and cross-functional teams. While not required, a passion for rugby and emerging sports markets, along with experience in centralized league marketing models, would be advantageous. We are proud to be an equal-opportunity employer and encourage all qualified candidates to apply.

Travel Percent

Less than 10%

Functions

• Marketing