Vice President, Demand Generation

Vice President, Demand Generation

About the Company

Ambitious B2B SaaS business

Industry

Consumer Services

Type

Privately Held

About the Role

The Company is seeking a Vice President of Demand Generation to lead the transition from a product-led growth model to a more structured, performance-driven approach. This role is pivotal in unifying paid media, lifecycle marketing, and data-led decision-making to create a scalable demand function. The successful candidate will be responsible for overseeing and optimizing a significant paid media budget across various channels, building full-funnel lifecycle programs, and leading a team that includes specialists in paid media, website, lifecycle, and campaigns. A key aspect of the role is to partner with the Business Intelligence team to deliver actionable insights and to drive a test-and-learn culture with a focus on speed, clarity, and commercial impact. Applicants for the Vice President of Demand Generation position at the company should have a proven track record in B2B SaaS, particularly in high-velocity, product-led, or marketplace models. Hands-on experience in managing substantial paid media budgets and a deep understanding of key performance metrics such as CAC, LTV, and attribution are essential. The role requires expertise in lifecycle marketing, particularly with tools like Braze and Iterable, and familiarity with core marketing technology including Salesforce, HubSpot / Marketo, Amplitude, and BigQuery. The ideal candidate will be a strategic leader with the ability to influence the entire go-to-market motion and will be comfortable working in a fast-paced, founder-led culture that values clarity and ownership.

Hiring Manager Title

Chief Marketing Officer

Travel Percent

Less than 10%

Functions

• Marketing