Media & Entertainment Partnerships - Creative Marketing Executive

Job Description

Who We Are

Creative Artists Agency (CAA) is the world’s leading entertainment and sports agency, with offices in Los Angeles, New York, Nashville, London and Beijing. Founded in 1975, CAA represents many of the most successful professionals working in film, television, music, theater, video games, sport, and digital content, and provides a range of strategic marketing and consulting services to corporate clients.

The Department

CAA’s Media & Entertainment Partnerships group specializes in creating powerful collaborations between brands and today's most exciting media companies, content creators, talent, directors, writers, producers and IP through pop culture moments, content, and entertainment-based marketing strategies.

The Role
We are seeking a Creative Marketing Executive to lead creative ideation and pitch development for brand partnerships on behalf of Studio/Streamer clients and their tentpole IP. This role translates client IP, brand strategies, and cultural moments into compelling partnership concepts, builds high-impact presentations, and confidently pitches ideas to prospective brand partners. Working cross-functionally with sales, the executive ensures creative & marketing solutions align with brand objectives, client goals, and market trends.

Responsibilities

Serve as account executive and creative marketing lead for studio/streamer clients.

• Develop original, brand-aligned partnership ideas leveraging entertainment properties and talent.

• Set the strategic vision for title-based IP partnerships and overall client support – as well as individual projects / brand pitches that inspire and unite internal and external teams around your powerful POV.

• Develop strategic insights and craft creative concepts that will inspire brands to partner with films, television series and digital opportunities – communicating both the strategic “why” and the creative expression “what/how” of proposed partnerships.

• Write compelling campaign proposals inclusive of partnership marketing taglines, supporting 360* campaign ideation (TV Spots, experiential activations, social/digital opportunities, etc).

• Support sales teams on pitch calls as the creative lead to potential brand partners, enthusiastically communicating the creative opportunities and respond to creative feedback.

• Lead weekly client check-ins and participate in brand-facing pitch meetings.

• Manage the relationship and all communications / deliverables with client team(s).

• Build clear, visually compelling pitch decks and presentation materials. Collaborate with team designers on presentation builds to ensure that your vision is carried through to the final product.

• Through your day-to-day support, build strong relationships with clients and serve as their creative partner to problem solve and unlock new opportunities.

• Oversee scope timelines and deliverable schedule for appointed clients and projects, keeping the department head and internal stakeholders up to date on project status and delivery tracking.

• Lead internal meetings as needed for brainstorms, presentations, status updates, etc.

• Drive new business growth and creative client signings by leveraging established relationships and identifying / pitching prospects.

• Collaborate with internal and cross functional teams to refine strategy, messaging, and execution.

• Stay current on brand marketing trends, pop culture, and partnership best practices.

You are

• Both exceptionally creative and business minded. This role sits at the intersection of developing big, clever ideas that must also meet brand and client objectives and sell-through

• Fluent and passionate in entertainment/culture as well as brand advertising/marketing – with a desire to make your mark on both.

• Highly creative, organized, strategically minded, resourceful and an excellent communicator (both verbal and written). Someone with an entrepreneurial mindset and approach to everything they do: self-motivated, forward-thinking, accountable, and committed

• Skilled at receiving, evaluating and implementing feedback

• Experienced with your own POV to bring to the table, possessing career-built knowledge of marketing and entertainment trends, emerging media, consumer insights and the latest digital/social/mobile/video/interactive technologies

• Flexible and enthusiastic to work within a fast-moving and ever-changing organization

Qualifications

• Minimum of 15 years of experience in the entertainment industry and/or brand marketing/advertising in a creative / account management role

• Ability to lead and motivate teams across different departments to achieve common goals

• Capacity to manage multiple projects simultaneously and prioritize effectively

• Ability to adapt quickly to changes in market trends and audience preferences

Location

This person will be based in the Los Angeles office Monday - Thursday, with the flexibility to work remote on Friday.

Compensation

The annual base salary for this position is in the range of $164,000 - $180,000. This position also is eligible for benefits and discretionary bonus. Ultimately, wages may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please speak with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.The absence of a permanent address is not a bar to employment. The Company does not discriminate against individuals based on housing status, including the absence of a fixed address.The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.