Gap Senior Director, Public Relations - Gap Brand Job at Gap in New York

About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that's run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We've built our brand on staying true to our roots while always being out in front of what's next. If you want to be part of an iconic American brand, and help lead the way for where we're headed, we'd love to have you join us.

About the Role

Gap Brand is looking for a visionary Senior Director, Public Relations to lead our Public Relations team. This leader will be a magnet of innovative ideas and will be responsible for creating Gap Brand ambassadors across customer audiences, leading PR efforts inclusive of cultural partnerships, creative relationships, and overall growth of the brand footprint in culture.

Reporting to the CMO Gap Brand, and part of a broader network of PR leaders across the Gap Inc. portfolio, this role will be culturally plugged-in, a strategic thinker and an experienced leader responsible for providing strategic counsel to Brand Leadership, driving Gap's strategic edge and creative resonance. This role will be a true innovator, championing ideas and activations that will set new industry standards. This includes being both a thinker and doer who is adept at identifying opportunities for innovation and impact, partnering with the right celebrities, creators, emerging talent, and collaborators in exciting new ways.

What You'll Do

Develop and manage all aspects of PR, including fashion and brand media outreach, customer events as it relates to product and fashion press and brand sponsorships

Manages editorial of Communications in brand relative to those being deployed across the company to ensure consistency, coordination, and amplification of key messages (this includes all comms internal / external / social / creative) annually and seasonally, as well as provide guidance to Gap's senior leadership / key spokespeople for external speaking opportunities

Play strong, senior strategic role in helping to shape and optimize Gap's seasonal omni-channel marketing plan as key PR / external communications leader

Ensure big seasonal brand and product ideas are powerfully brought to life through PR / influencer activations by partnering with Gap creative / styling / production teams

Who You Are

Demonstrated ability to develop the PR team to be a high performance team - being great thinkers, collaborators across multiple functions and delivering results at a high level, while keeping the team motivated and balanced.

15+ years marketing / communications experience - lifestyle / consumer / fashion PR experience is critical; partnership / sponsorship management experience preferred

Strong annual and seasonal PR / external communications / partnership / sponsorship marketing strategy development and execution experience and skills

Demonstrated ability to think strategically, understand business challenges and recommend effective implementation plans designed to drive results.

Excellent judgment and creative problem-solving skills, including negotiation and conflict resolution skills

Able to foster internal collaborations and exert influence, establish relationships, and nurture a network

Desire to build a brand and aptitude for original, creative ideas, open-minded to new approaches

Experience with influencer strategies and programs

Manage and develop team of high performers

Benefits at Gap

Merchandise discount for our brands : 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.

One of the most competitive Paid Time Off plans in the industry.

Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.

Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.

Employee stock purchase plan.

Medical, dental, vision and life insurance.

See more of the benefits we offer.

• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $195,800 - $269,300 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

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