Director Demand Generation

Director, Demand Generation

This position may work remotely anywhere in the United States of America. Founded in 1999 and headquartered in Central Ohio, we're a privately-owned, independent healthcare navigation organization. We believe that no one should have to navigate the cost and complexity of healthcare alone, and we're on a mission to make healthcare simpler and more effective for our millions of members. Our big-hearted, tech-savvy team fights to ensure that our members get the care they need, when they need it, at the most affordable cost that's why we call ourselves Healthcare Warriors. We're committed to building diverse and inclusive teams more than 2,000 of us and counting so if you're excited about this position, we encourage you to apply even if your experience doesn't match every requirement.

The Director, Demand Generation will design and execute a comprehensive demand generation strategy to drive awareness, acquire leads, and convert opportunities into revenue. This leader will combine strategic vision with hands-on execution, leveraging best-in-class marketing technology and analytics to scale pipeline growth. They will manage both the growth marketing and marketing operations teams, ensuring alignment of strategy, execution, and measurement.

Demand Generation Strategy & Leadership

• Develop and execute a data-driven demand generation strategy aligned to revenue goals, from top-of-funnel lead acquisition to sales conversion.
• Partner closely with Sales leadership and the Business Development team (BDRs) to ensure marketing campaigns produce high-quality meetings and pipeline opportunities.
• Define and track marketing-sourced pipeline and bookings KPIs, continuously optimizing programs to maximize ROI.
• Foster a test-and-learn culture, encouraging curiosity, experimentation, and data-driven decision making to identify the most effective growth levers.
• Develop and execute account-based marketing (ABM) programs targeting high-value accounts in partnership with Sales.

Growth Marketing Programs

Lead Nurturing, Scoring & Sales Alignment

Marketing Operations & Technology

Team Leadership & Collaboration

What you'll bring