Digital Marketing & Product Manager

Digital Marketing Leader

Your work shapes the world at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About Cat Financial

Cat Financial is a subsidiary of Caterpillar Inc., the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For more than 40 years, Cat Financial has provided a wide range of financing solutions to customers and Cat dealers for machines, engines, Solar gas turbines, genuine Cat parts and services. Headquartered in Nashville, Tennessee, Cat Financial serves customers globally with offices and subsidiaries located throughout North and South America, Asia, Australia, Europe and Africa. Visit cat.com to learn more about Cat Financial.

Role Definition

Creates the vision and leads a team that manages digital dealer experiences along with the tools / system / process strategies and roadmaps to drive business growth.

Responsibilities

Leads and manages product development and adoption strategies by collaborating with internal teams and vendors to achieve marketing objectives. This includes business requirements management, product road mapping, and contributing to innovations that drive digital marketing excellence.

Manages and mentors teams and associated budgets; designs enablement plans to enhance team capabilities. Participates in strategy development and implementation of integrations and digital tools to improve business outcomes.

Monitors product technology and integration landscape to identify and address themes, opportunities, and challenges faced by organizations. Provides regular guidance to developers and users to maximize marketing performance.

Plans, prioritizes, and manages product and integration roadmaps, scope, resources, budget, and risks. Researches and recommends best practices for leveraging digital capabilities and / or data products and trends to maximize customer engagement and business outcomes.

Preferred Skills

Understanding of product lifecycle management.

Experience in roadmapping and prioritization across multiple product areas.

Ability to coach team as needed through Agile methodologies.

Technical proficiency to identify key dependencies with various teams, point-of-sale or ERP system integration experience preferred.

Ability to analyze and understand data analytics, provide product insights and recommendations.

Understanding and ability to advocate for User Experience & Design Thinking. Experience in wire framing & prototyping preferred.

Strong communications skills for stakeholder management.

Degree Requirement

Degree or equivalent experience desired.

Skill Descriptors

Customer Focus :

Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.

Global Perspective :

Knowledge of issues, opportunities, and challenges for conducting business in the international marketplace; ability to apply global perspectives appropriately in a wide range of situations.

Creativity :

Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.

Effective Communications :

Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Relationship Management :

Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.

Technical Excellence :

Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.

Strategic Thinking :

Knowledge of the importance of "big picture" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.

Digital Marketing :

Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.

Summary Pay Range

$135,240.00 - $237,564.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits :

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)
• 401(k) savings plans
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSAs)
• Health Lifestyle Programs
• Employee Assistance Program
• Voluntary Benefits and Employee Discounts
• Career Development
• Incentive bonus
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement

This position requires working onsite five days a week. Relocation is available for this position. Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com / careers.